Showing results for "The Book of" in Engineering

Innovation influences the market and its operators, especially about competition conditions. One of the most significant technological advances relates to the possibility of capturing a huge amount of information and processing them rapidly: two of the main features that make up the phenomenon known as big data. This not only entails the emergence of specialized operators in these activities, but also makes a "data economy" possible.

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.

A concise introduction to all the key tenets of electrical and mechanical engineering degree course, written by former NASA engineer Dr. David Baker. Listeners will quickly get to grips with the fundamentals of electrical and mechanical engineering and their practical applications. Covering Newtonian mechanics, nuclear engineering, artificial intelligence, 3D printing, and more, this essential guide brings clarity to complex ideas. David Baker delves into the history and development of this far-reaching subject, as well as the challenges of the future.

From award-winning journalist Kara Swisher comes a witty, scathing, but fair accounting of the tech industry and its founders who wanted to change the world but broke it instead. While tech titans bragged they would 'move fast and break things', Kara Swisher was moving faster and breaking news...

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

J.E. Gordon strips engineering of its confusing technical terms, communicating its founding principles in accessible, witty prose.

Great software is something to marvel at: powerful, elegant, functional, a pleasure to work with as both a developer and as a user. Great software isn’t written by machines. It is written by professionals with an unshakable commitment to craftsmanship. The Clean Coder will help you become one of them - and earn the pride and fulfillment that they alone possess. 

July 17, 1996, TWA Flight 800 mysteriously fell from the sky, claiming the lives of all 230 people aboard. Associated Press reporter Pat Milton offers a rare inside look at the investigation of the unexplained explosion and the experts who struggled to find the truth behind one of America’s most disturbing aviation disasters.

A WALL STREET JOURNAL BESTSELLER "If you’re in any kind of leadership role—whether at a company, a non-profit, or somewhere else—there’s a lot you can learn here."—Bill Gates, Gates Notes How could General Electric—perhaps America’s most iconic corporation—suffer such a swift and...

Information architecture (IA) is far more challenging - and necessary - than ever. To guide you through this broad ecosystem, this popular guide - now in its fourth edition - provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.

Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment.

Stick and Rudder is the first exact analysis of the art of flying ever attempted. It has been continuously in print for 33 years. It shows precisely what the pilot does when he flies, just how he does it, and why. Because the basics are largely unchanging, the book therefore is applicable to large airplanes and small, old airplanes and new, and is of interest not only to the learner but also to the accomplished pilot and to the instructor himself.

An engrossing, insider’s account of how a teacher built one of the world’s most valuable companies—rivaling Walmart & Amazon—and forever reshaped the global economy. In just a decade and half Jack Ma, a man from modest beginnings who started out as an English teacher, founded and built...

Brought to you by Penguin. A highly entertaining, clued-up and panoramic guide to cars by Mat Watson, the world’s most followed car journalist on social media Mat Watson knows everything there is to know about cars. In his 25-year career as a motor journalist, he has driven and tested every...

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. 

Brought to you by Penguin 'A path-breaking, thought-provoking and in-depth study of how new technology will transform the world of work' Gordon Brown 'Compelling ... Thought-provoking ... Should be required reading for any presidential candidate thinking about the economy of the future' NEW YORK...

The inspiring true story of the first female pilots taking their rightful place in the exciting world of aviation. In 1929, 19 gutsy women blazed out of the darkness by setting out from California in propeller-driven planes, each competing to be the winner of the first female cross-country air race. The hazards were many, from disastrous weather to possible sabotage, but by facing the dangers with skill and determination, the racers thrilled the nation and pioneered a new future for female pilots and women's rights.

On January 25, 1917, HMS Laurentic struck two German mines off the coast of Ireland and sank. The ship was carrying 44 tons of gold bullion to the still-neutral United States via Canada in order to finance the war effort for Britain and its allies. Britain desperately needed that sunken treasure, but any salvage had to be secret, since the British government dared not alert the Germans to the presence of the gold. Lieutenant Commander Guybon Damant was the most qualified officer to head the risky mission.

In 2006, IndiGo was one of the late entrants into the low-cost airline business in India. The market already had many strong players by then-several of them new-including Captain Gopinath's Air Deccan, Ajay Singh's SpiceJet, Vijay Mallya's Kingfisher Airlines and Wadia Group's GoAir. In the next...