Showing results for "The Business" in Political Campaigns & Elections

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

On the eve of a landmark general election, Ruchir Sharma offers an unrivalled portrait of how India and its democracy work, drawn from his two decades on the road chasing election campaigns across every major state, travelling the equivalent of a lap around the earth. Democracy on the Road takes...

What are the key factors that win or lose elections in India? What does, or does not, make India's democracy tick? Is this the end of anti-incumbency? Are opinion polls and exit polls reliable? How pervasive is the 'fear factor'? Does the Indian woman's vote matter? Does the selection of...

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a...

A Harper Perennial Political Classic, The Making of the President 1960 is the groundbreaking national bestseller and Pulitzer Prize-winning account of the 1960 presidential campaign and the election of John F. Kennedy. The Making of the President: 1960 revolutionized the way modern presidential...

From the president of EMILY's List, a playbook for women changing the world in politics, business, or any arena, with a foreword from Vice President Elect Kamala Harris. “I have long believed that women who dream big, work hard, and get back up after they get knocked down can do anything...

THIS IS THE BOOK YOU NEED TO READ BEFORE YOU CAST YOUR VOTE ON 4 JULY. Why do some prime ministers manage to get things done, while others miserably fail? What is a 'special adviser' and how did they take over British political life? And why is the House of Lords more functional than most people...

How can political campaigns fight back against disinformation? A decade after The Victory Lab: The Secret Science of Winning Campaigns, which Politico called "Moneyball for politics," journalist Sasha Issenberg returns to the cutting edge of political innovation to reveal how campaigns are...

The first book to uncover the hidden and powerful role campaign professionals play in shaping American democracy by delving into the exclusive world of politicos through off-the-record interviews We may think we know our politicians, but we know very little about the people who create them...

This fascinating three-thousand-year history of the census traces the making of the modern survey and explores its political power in the age of big data and surveillance. In April 2020, the United States will embark on what has been called "the largest peacetime mobilization in American...

A grassroots look at the future of US politics as the next generation of progressive organizers—sparked by the unstoppable rise of Alexandria Ocasio-Cortez—leads us toward a new direction The AOC Generation examines the resurgent young left—including groups like Justice Democrats, the...

NEW YORK TIMES BESTSELLER The inside story of Donald Trump’s first two years in Washington as viewed from Capitol Hill, a startling account that turns “Congress into a Game of Thrones book” (Trevor Noah, The Daily Show). Taking readers into secret strategy calls and closed-door...

At this defining moment in our history, Americans are hungry for change. After years of failed policies and a failed politics from Washington, this is our chance to reclaim the American dream. Barack Obama has proven to be a new kind of leader—one who can bring people together, be honest about...

Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But as Kathryn Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations institutionalizing Hollywood styles, structures, and personalities in the American political process.

Politicians are consistently voted the least trusted professional group by the UK public. They've recently become embroiled in scandals concerning sexual harassment and expenses. Every year, they introduce new legislation that doesn't do what it sets out to achieve - often with terrible financial and human costs. But, with some notable exceptions, they are decent, hardworking people doing a hugely difficult and demanding job. In this searching examination of our political class, award-winning journalist Isabel Hardman tries to square this circle.

Why did Romney lose? How can Republicans win? In A Bad Day on the Romney Campaign: An Insider's Account, Gabriel Schoenfeld, a senior adviser to the Republican presidential nominee Mitt Romney for nearly two years, for the first time speaks out about the internal failures of the 2012 campaign...