Showing results for "The Business of Design" in Marketing & Sales
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Business Design
- Written by: TRY Business Design
- Original Recording
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TRY Business Design er en podcast-serie som gir deg innblikk i hvordan vi kombinerer kreativitet og struktur for å skape vekst. Du vil få råd, innsikt og tips til hvordan du kan jobbe på en mer effektiv måte - i et marked i endring. Hosted on Acast. See acast.com/privacy for more information.
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Business by Design
- Written by: Jessie Paul
- Original Recording
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Every week an marketing and customer experience expert from a variety of consumer industries is interviewed to understand how they are using design to create a better business. What are the trends that make it easier for customers to interact? How can we make delight a design feature? How are their businesses investing in embracing the digital future? Jessie brings in her 25 years of experience as a CMO, Board Member and Consultant to provide the strategy and customer questions while Vaishnavi asks the design and tech questions. This is not another boring corporate podcast so count on the ...
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Written by: Don Norman
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Unabridged
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Release Date: 28-11-23
- Language: English
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₹586.00 or free with 30-day trial
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Design for How People Think
- Using Brain Science to Build Better Products
- Written by: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Release Date: 18-05-21
- Language: English
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₹1,172.00 or free with 30-day trial
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Creating the Perfect Design Brief
- How to Manage Design for Strategic Advantage
- Written by: Peter L. Phillips
- Narrated by: Scott O' Neill
- Length: 6 hrs and 52 mins
- Unabridged
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In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.
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Creating the Perfect Design Brief
- How to Manage Design for Strategic Advantage
- Narrated by: Scott O' Neill
- Length: 6 hrs and 52 mins
- Release Date: 20-02-13
- Language: English
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₹668.00 or free with 30-day trial
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Design Your Thinking
- Resolving 10 Career Dilemmas for Extraordinary Success
- Written by: Pavan Soni
- Narrated by: Pavan Soni
- Length: 12 hrs and 56 mins
- Unabridged
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Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class...
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Great audio, but pdf should be available
- By Karthik on 27-10-22
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Design Your Thinking
- Resolving 10 Career Dilemmas for Extraordinary Success
- Narrated by: Pavan Soni
- Length: 12 hrs and 56 mins
- Release Date: 06-12-21
- Language: English
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₹879.00 or free with 30-day trial
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Monetizing Innovation
- How Smart Companies Design the Product Around the Price
- Written by: Madhavan Ramanujam, Georg Tacke
- Narrated by: Darren Stephens
- Length: 7 hrs and 28 mins
- Unabridged
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Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.
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WTP is the key
- By Neelesh Singh Rajput on 02-10-25
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Monetizing Innovation
- How Smart Companies Design the Product Around the Price
- Narrated by: Darren Stephens
- Length: 7 hrs and 28 mins
- Release Date: 10-10-23
- Language: English
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₹469.00 or free with 30-day trial
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Brandjam
- Humanizing Brands Through Emotional Design
- Written by: Marc Gobe
- Narrated by: Gregory St. John
- Length: 11 hrs and 29 mins
- Unabridged
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Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.
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Brandjam
- Humanizing Brands Through Emotional Design
- Narrated by: Gregory St. John
- Length: 11 hrs and 29 mins
- Release Date: 28-02-13
- Language: English
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₹836.00 or free with 30-day trial
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Written by: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release Date: 25-07-23
- Language: English
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₹703.00 or free with 30-day trial
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How to Grow as a Graphic Designer
- Written by: Catharine Fishel
- Narrated by: Jennifer Emery
- Length: 4 hrs and 5 mins
- Unabridged
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Helping graphic designers find professional and spiritual support in the ever-demanding struggle to stay creative and profitable, this book reveals how some of today's most successful and intriguing designers keep growing as artists and as people with the power to affect public attitudes. Topics addressed include how to keep track of one's vision, the meaning of success, what sustains designers spiritually, and how to embrace change and stay fluid.
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How to Grow as a Graphic Designer
- Narrated by: Jennifer Emery
- Length: 4 hrs and 5 mins
- Release Date: 23-02-13
- Language: English
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₹501.00 or free with 30-day trial
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Results by Design: UX Insights for Business Leaders
- Written by: UpTop
- Original Recording
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Welcome to “Results by Design: UX Insights for Business Leaders,” the podcast that dives deep into the world of UX design, strategy, and insights, with a laser focus on reducing friction at those critical moments in the customer journey.Our mission is to equip business leaders like you with the knowledge and tools needed to leverage UX methods and strategies to achieve tangible business outcomes and create lasting value. In each episode, we bring you expert interviews, real-world case studies, and practical advice to help you navigate the complex landscape of user experience design.Join us...
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Fashion Business Mindset
- Written by: Elizabeth Formosa
- Original Recording
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Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers & Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped. https://fashionequipped.com.au/
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Social Business By Design
- Transformative Social Media Strategies for the Connected Company
- Written by: Dion Hinchcliffe, Peter Kim, Jeff Dachis
- Narrated by: Keith Silverstein
- Length: 5 hrs and 45 mins
- Unabridged
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Social Business by Design is the definitive management audiobook on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment.
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Social Business By Design
- Transformative Social Media Strategies for the Connected Company
- Narrated by: Keith Silverstein
- Length: 5 hrs and 45 mins
- Release Date: 09-07-20
- Language: English
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₹375.00 or free with 30-day trial
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Disruptive Business By Design
- Written by: Angélique Ruiperez
- Original Recording
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💡 Bienvenue dans Disruptive Business By Design – Le podcast qui casse les codes et bouscule l’entrepreneuriat !Ici, pas de bullshit, pas de méthodes toutes faites qu’on applique sans réfléchir. On parle vrai, on parle cash, et surtout, on parle business comme il devrait être : aligné, rentable et puissant.💥 Entrepreneuriat, mindset, Human Design, vente, pricing, scaling, productivité… Tout y passe, mais à ma sauce : sans filtre, sans détour, avec des stratégies concrètes et actionnables.👉 Disruptive Business, c’est pour qui ?Pour les entrepreneurs et créateurs de ...
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Weaving the Web
- The Original Design and Ultimate Destiny of the World Wide Web by Its Inventor
- Written by: Tim Berners-Lee
- Narrated by: Tim Berners-Lee
- Length: 3 hrs and 29 mins
- Abridged
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Tim Berners-Lee, the inventor of the World Wide Web, has been hailed by Time magazine as one of the 100 greatest minds of this century.His creation has already changed the way people do business, entertain themselves, exchange ideas, and socialize with one another. With new online businesses and...
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Weaving the Web
- The Original Design and Ultimate Destiny of the World Wide Web by Its Inventor
- Narrated by: Tim Berners-Lee
- Length: 3 hrs and 29 mins
- Release Date: 16-12-99
- Language: English
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₹1,361.00 or free with 30-day trial
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Start at the End
- How to Build Products That Create Change
- Written by: Matt Wallaert
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Unabridged
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Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they...
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Voice is not suitable for Asian audience.
- By Karthik on 16-10-22
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Start at the End
- How to Build Products That Create Change
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Release Date: 11-06-19
- Language: English
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₹879.00 or free with 30-day trial
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Business Design Podcast
- Written by: Lisa Koch
- Original Recording
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Auf diesem Podcast dreht sich alles rund um deine Selbstständigkeit und wie du sie erfolgreich aufbauen und leben kannst. Du hörst Impulse über smartes Unternehmertum als Selbstständige:r und Tipps für gutes Design deiner Brand. Das alles verpackt in spannenden Solofolgen oder unterhaltsamen Interviews – mit mir, Lisa Koch. Höre jetzt rein!
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- Written by: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Release Date: 18-06-19
- Language: English
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₹703.00 or free with 30-day trial
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Brand Tuned - Rounded Business Design
- Written by: Shireen Smith
- Original Recording
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The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.
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The Brand Mapping Strategy
- Design, Build, and Accelerate Your Brand
- Written by: Karen Tiber Leland
- Narrated by: Karen Tiber Leland
- Length: 4 hrs and 54 mins
- Unabridged
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Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.
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The Brand Mapping Strategy
- Design, Build, and Accelerate Your Brand
- Narrated by: Karen Tiber Leland
- Length: 4 hrs and 54 mins
- Release Date: 22-12-20
- Language: English
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₹305.00 or free with 30-day trial
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