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Fashion Business Mindset

Fashion Business Mindset

Written by: Elizabeth Formosa
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Fashion Business Mindset is your FROW seat to 'real' stories from Designers, Brands, Entrepreneurs, Makers & Mentors. Our mission? To increase the success rate in the Fashion Industry by creating a dynamic fashion business eco-system. Fashion Business Mindset provides industry insights and insider access to The Future of Fashion. Hosted & created by Elizabeth Formosa, the Founder of Fashion Equipped.

https://fashionequipped.com.au/

2026 Elizabeth Formosa Art Economics Education Leadership Management Management & Leadership Marketing Marketing & Sales Self-Help Success
Episodes
  • Danielle Goodwin: Reinventing Luxury Resale Through Live Selling | Hawkeye Vintage

    Danielle Goodwin: Reinventing Luxury Resale Through Live Selling | Hawkeye Vintage
    Oct 13 2026

    What began with a sold-out Melbourne pop-up has evolved into an international luxury resale business, pioneering a new way for customers to discover and shop pre-loved luxury.

    In this episode of Fashion Business Mindset, Elizabeth Formosa is joined by Danielle Goodwin, founder of Hawkeye Vintage, Australia's pioneering luxury live-stream shopping platform.

    Danni's entrepreneurial journey began in 2012, fuelled by her passion for discovering extraordinary vintage pieces and recognising their value. Her first Melbourne pop-up sold out in a single afternoon, setting the foundations for what would become a very different kind of retail business.

    Today, Hawkeye Vintage is headquartered in Tokyo, delivering live shopping experiences for up to 18 hours a day across Australia, Japan, Singapore, Thailand and Dubai. Featuring coveted luxury brands including Hermès, Chanel, Rolex, Cartier, Gucci and Fendi, the business has built a loyal international community through an innovative approach that combines luxury resale, entertainment and real-time customer connection.

    In this conversation, Danni shares the evolution of Hawkeye Vintage, the growing global appetite for pre-loved luxury and the opportunities emerging through live-stream shopping.

    We also explore the commercial realities of building and scaling an international retail business, from global sourcing and inventory management to technology, logistics, customer insights and the importance of building trust.

    Beyond the business, Danni reflects on her entrepreneurial journey, navigating growth, leading an international team and balancing the demands of business ownership with raising a young family.

    During this conversation, we explore:

    • Danni's entrepreneurial journey and the evolution of Hawkeye Vintage.

    • The changing luxury resale market and what's driving demand for pre-loved designer fashion.

    • The rise of live selling and how it's transforming the retail experience.

    • Global sourcing, buying strategies and inventory management.

    • Building customer trust, community and long-term loyalty.

    • The team, technology and logistics required to operate live shopping internationally.

    • Using customer data and insights to inform buying, marketing and commercial decisions.

    • Leadership, entrepreneurship and navigating the challenges of business growth.

    • The future of Hawkeye Vintage and opportunities for further international expansion.

    HAWKEYE VINTAGE POP-UP EVENTS

    Experience Hawkeye Vintage in person at their upcoming Australian pop-ups:

    Melbourne: Thu Oct 15, 2026 – Sun Oct 18, 2026

    10am–7pm | 362 Little Collins Street, Melbourne

    Sydney: 22–25 October 2026

    10am–7pm | 300 Oxford Street, Paddington, Gadigal Country, Sydney, NSW

    Visit Hawkeye Vintage for further information and event details.

    CONNECT WITH DANIELLE & HAWKEYE VINTAGE

    Website: Hawkeye Vintage
    Instagram: @‌hawkeyevintage

    CONNECT WITH ELIZABETH FORMOSA

    Website: Strategic Advisory for Fashion Founders | Fashion Equipped
    Instagram: @‌fashionequipped
    LinkedIn: Elizabeth Formosa

    If you enjoyed this episode, please follow Fashion Business Mindset and share it with someone who would find this conversation valuable.

    See omnystudio.com/listener for privacy information.
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    1 hr and 19 mins
  • Inside THE ICONIC’s Platform Evolution: Media, Fulfilment and Customer Obsession — Joshua Nunan, Director of Platform Media & Services

    Inside THE ICONIC’s Platform Evolution: Media, Fulfilment and Customer Obsession — Joshua Nunan, Director of Platform Media & Services
    Sep 30 2026
    Joshua Nunan is the Director of Platform Media & Services at THE ICONIC, where he leads the company’s retail media, partner marketing and fulfilment services. Since joining THE ICONIC in 2018, Josh has progressed through several roles, from Senior Buyer to General Manager of Sports, Beauty and Home, before stepping into his current position. In this episode, Josh takes us inside the evolution of THE ICONIC and the rapidly changing relationship between brands, retailers and platforms. He explains how THE ICONIC is helping its brand partners reach customers, create more seamless experiences and fuel mutual growth through media, marketplace and fulfilment solutions. We discuss: Josh’s dynamic career journey and the experiences that shaped his approach to retail THE ICONIC’s evolution from start-up to scale-up and its continued focus on profitable growth Why customer obsession must be lived throughout an organisation—not simply written on the wall How THE ICONIC works with brands to create memorable physical and digital campaigns The growing importance of data, real-time insights and measurable marketing The differences between wholesale, marketplace, dropship and fulfilment models How brands can combine marketplace reach with greater control over pricing and assortment Why faster, consolidated delivery can strengthen trust and improve the customer experience How retail media can support customers from discovery and consideration through to conversion The changing customer journey and why the phone remains some of the world’s most valuable retail real estate Why AI is foundational—not optional—and how it is accelerating content, personalisation and decision-making What THE ICONIC’s B Corp certification represents for the business and its brand partners The role of trusted leaders, mentorship and curiosity in Josh’s career progression Josh’s approach to wellbeing and the routines that help him perform as a leader and working parent What excites him about the next evolution of THE ICONIC and the future of retail Energetic, insightful and generous, Josh shares a fascinating perspective on the future of retail and the opportunities ahead for brands willing to embrace change. CONNECT WITH JOSH Joshua Nunan Linkedin _________ About Fashion Business Mindset Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses. WORK WITH US Work with Fashion Equipped Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution. Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction. This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last. Interested in Strategic Advisory? The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth. Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business. Explore here: The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting Connect with us: Instagram: @‌fashionequipped Podcast Insta: @‌fashionbusinessmindset Facebook: Fashion Equipped | Melbourne VIC Website: Fashion Business Consulting and Mentoring | Fashion Equipped Interested in Sponsorship? We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion. To learn more, reach out via email at elizabeth@fashionequipped.com.au or DM @‌fashionbusinessmindset Let’s build your next phase of growth — with clarity and confidence.See omnystudio.com/listener for privacy information.
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    1 hr and 5 mins
  • Are You Killing the Profit in Your Fashion Business?

    Are You Killing the Profit in Your Fashion Business?
    Aug 21 2026
    There are plenty of external pressures impacting fashion businesses right now. Rising costs, cautious consumers, increasing competition and the growing cost of customer acquisition are all very real. But what if some of the biggest threats to profitability are actually coming from inside the business? In this episode of Fashion Business Mindset, Elizabeth Formosa looks at the decisions and behaviours that can quietly erode profit in founder-led fashion businesses. From overbuying, poor merchandise planning and unplanned markdowns to margin erosion, marketing inefficiency, warehousing costs, data hygiene and operational cost creep, Elizabeth explores some of the profit leaks she sees most consistently across the industry. She also looks at the responsibility of the founder as the business grows. You don't need to know everything, but when you find yourself acting as the buyer, merchandise planner, marketer or commercial leader without the necessary knowledge or training, how are you building that capability and getting the right support around you? The episode explores: Merchandise planning, inventory and open-to-buy Protecting intake margin and reducing margin erosion The true commercial impact of markdown and promotional activity Sourcing, supplier terms and cash flow Marketing efficiency, customer acquisition and lifetime value Warehousing, technology and operational cost creep Data hygiene and the numbers you should understand AI, technology and productivity as part of the profitability equation Training, upskilling and knowing when to seek external support Founder accountability and stronger commercial decision-making With the final months of the year still ahead, Elizabeth challenges fashion business owners to identify the biggest profit leaks in their business now, rather than waiting until year-end to ask where the profit went. Because profit isn't just what happens at the end of the year. It's the outcome of the decisions you make all year. WORK WITH US __________ Upcoming Online Masterclass — Register Now Join our upcoming AI for Fashion Masterclass https://fashionequipped.com.au/ai-for-fashion-e-commerce-register-now About Fashion Business Mindset Fashion Business Mindset explores the real stories behind fashion brands, retailers and industry leaders. Hosted by fashion business strategist Elizabeth Formosa, the podcast shares practical insights on leadership, strategy and building resilient fashion businesses. Work with Fashion Equipped Fashion Equipped partners with established fashion businesses at pivotal stages of growth and evolution. Elizabeth Formosa provides senior-level strategic advisory across strategy, structure, profitability and decision-making — helping founders and leadership teams navigate increasing complexity with commercially grounded perspective and clear direction. This is experienced, considered guidance for building resilient, high-performing fashion businesses that are designed to last. Interested in Strategic Advisory? The Fashion Business Growth Roadmap is my signature strategic advisory engagement for founders and leadership teams at pivotal stages of growth. Together, we bring structure, financial clarity and a dynamic 12-month growth plan into the business. Book a Clarity Call with Elizabeth here. The Fashion Business Growth Roadmap | Fashion Equipped — Fashion Equipped: Fashion Business Consulting Connect with us: Instagram: @‌fashionequipped Podcast Insta: @‌fashionbusinessmindset Facebook: Fashion Equipped | Melbourne VIC Website: Fashion Business Consulting and Mentoring | Fashion Equipped Interested in Sponsorship? We invite expressions of interest from aligned brands, retailers and industry partners who want to support commercially grounded conversations shaping the future of fashion. To learn more, reach out via email at elizabeth@fashionequipped.com.au or DM @‌fashionbusinessmindset Let’s build your next phase of growth — with clarity and confidence.See omnystudio.com/listener for privacy information.
    Show More Show Less
    45 mins
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