Showing results for "The Business of Writing" in Psychology & Mental Health

Brought to you by Penguin. From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But...

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the...

Journalist and applied behavioral scientist Elizabeth Weingarten charts a new path to embrace the questions of our lives instead of seeking fast, easy answers. What do you do when faced with a big, important question that keeps you up at night? Many people, understandably, seize answers...

I hope you’re reading this while on a bus, commuting to work, getting ready to face the customers or bosses. I wanna rest your mind a bit, before all the hassle of day to day life hits. I know how it feels, I’m living through it. I’m typing this on my phone still deciding if I’m ready to share my personal space to the world. But this world gives me peace and a daily lift, readying me for the day and calming me for the night. I hope to the few people that hear this, try what I did. Make a place where everything is as you want it to be, a place where stress and depression, will be ...