Showing results for "The Development of Marketing Management" in Entrepreneurship

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

How do I start a business on a budget? How do I find my first 100 customers and make my first £100k? How do I build a network and get my business noticed? Whether you want to transform a fledgling side-hustle into a full-time endeavour or simply have an idea that’s keeping you up at night...

All managers today are Internet managers, whether they're ready to admit it or not. It doesn't matter if their business is large or small, old economy or new. In a faster, electronic, and more direct economy, every manager needs help. And here it is. The 10-Second Internet Manager offers...