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There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

Never Say Sell explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights into how key rainmakers at firms like Accenture and IBM drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts.

How do I start a business on a budget? How do I find my first 100 customers and make my first £100k? How do I build a network and get my business noticed? Whether you want to transform a fledgling side-hustle into a full-time endeavour or simply have an idea that’s keeping you up at night...

What companies need to know—and do—to win and hold on to tomorrow's best employees The workplace of the future is being shaped today by Web 2.0—a collection of breakthrough social media technologies—and by the Millennial Generation, people born between 1977 and 1997. The convergence of...

Grow For It! is a business podcast designed to help you stay focused on your vision. This is meant for small business owners, managers and professionals trying to achieve more in a competitive environment. Jim Ray will provide insights, examples and raises questions to help you develop your mindset around issues that really matter, instead of distractions. Episodes will feature interviews and information about business development, business growth, marketing and other issues related to effectively owning and managing a business. Ready to move forward? Then let's Grow For It!

All managers today are Internet managers, whether they're ready to admit it or not. It doesn't matter if their business is large or small, old economy or new. In a faster, electronic, and more direct economy, every manager needs help. And here it is. The 10-Second Internet Manager offers...

Karl Moore is an extremely successful marketer, with a great entrepreneurial brain, as well as a writer and broadcaster. He not only runs two successful radio stations while also serving as the CEO of the U.S. media group White Cliff but is also the founder of the WCCL network, consisting of 150 retail websites and an army of over 20,000 affiliates. In addition, he is the founder of a number of online communities.

Donor Retention: Secrets to Keeping Your Donors Engaged is the podcast series every nonprofit leader needs. Packed with practical strategies and expert insights, this 20-episode series breaks down how to turn one-time donors into lifelong supporters. From mastering the art of gratitude to leveraging the latest tech, you’ll learn actionable tips to boost donor loyalty and build meaningful relationships that keep your nonprofit thriving. Ready to take your donor engagement to the next level? Listen now and unlock the secrets to donor retention success!

Small business, sales, marketing, how to get stuff done.

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