Showing results for "The Digital Person" in Marketing

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy?

The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of...

This podcast was created to get you promoted, help you impress your boss, and eventually give you the tools and info to become your boss. I'm here to help you become a marketing leader! In this show marketing experts and leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they're facing, and roadmaps for how to scale your growth as a digital marketer.

Marketing for People Like Us is for business owners who are done guessing at trends and tactics, and want the relief that comes from clarity, confidence, and actual peace of mind in their marketing decisions. This show is about marketing you can trust. Built on strategy, smart decisions, and systems that hold up under real-world pressure. Each episode breaks down how marketing actually works inside real businesses: what matters, what doesn’t, and which decisions still make sense when things get messy. No hype. No hustle culture. No shiny strategies with a short shelf life. Just clear ...

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise...

A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience for People Not like You explains how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.

A solitary citizen today with a broadband connection and several inexpensive or free tools has a substantially better chance of influencing the public's perceptions of billion-dollar corporations than ever before.

Here's the first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications. This groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax, as well as via e-mail and the Internet.

《3分钟打动人心的销售心理学》是一部销售工作的实战手册，它能够让你在最短的时间内打动客户，激发客户的购买欲望，以及如何完美地走完整个销售过程，最大限度地提高自己的推销成功率。…… 《3分鐘打動人心的銷售心理學》是一部銷售工作的實戰手冊，它能夠讓你在最短的時間內打動客戶，激發客戶的購買欲望，以及如何完美地走完整個銷售過程，最大限度地提高自己的推銷成功率。

Brand Revolt, formerly Relic+EKR, is not your typical agency. Based in Provo, UT, we've merged two brands into a single force for marketing disruption. We’re not about simply reaching audiences; we're about building thriving, engaged communities for our clients. This podcast takes you behind the scenes with the people who are leading the revolt against marketing mediocrity. Join us as we explore what makes our team tick, and discover how we’re forging genuine connections and inspiring real transformation for brands and destinations. If you're tired of the status quo, you've come to the ...

Every business needs to put people at the centre of their strategies and decisions. Why? Your people are your best asset. People are leaders. People are entrepreneurs. People are owners, managers and juniors. We are all human. If we understand people more deeply, we’ll start to understand them and then can build better, more sustainable relationships. Whether it’s talent or business. Whether it’s a better culture or innovative ideas. Sustainability is also a focus of my work and I’ll cover new thinking and invite expert guests.

Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things - and watch their participation yield greater revenues for your business.

Welcome to People of The ‘Pool, the Liverpool Business Podcast that celebrates dynamic change makers who are re-setting the narrative about what this city is and can be. Sophie Wilson, the Founder of PR & Marketing Agency Tuesday Media, is originally from Liverpool, a city known for music, culture, tourism and, of course, football. Having moved back here during the pandemic after living down South for the best part of two decades, she noticed the huge amount of innovation and entrepreneurship that’s happening in the city region. And this podcast is about championing just that.Join us,...

A rotating roster of industry influencers discusses the latest technology, trends, products, platforms, strategies, and tools in digital media marketing — with an emphasis on the often misunderstood practice of programmatic media. Spirited discussions and expert insights explore how the advertising industry is changing and what the future challenges and opportunities may be for brands, marketers, and consumers. Produced by Xaxis, GroupM Nexus' advanced programmatic solution.

The UK holiday park sectors first positive voice podcast. Follow us as we explore the UK holiday park sector in all it’s glory, alongside sharing our story as a UK start up.

Explore the intersection of people, brand, and systems in this thought-provoking podcast hosted by Lindy Taylor. Each episode dives into the real stories, strategies, and structures that drive thriving businesses—from cultivating culture and leadership, to building authentic brands and designing systems that scale. Whether you're a founder, team leader, or creative thinker, this is your space to rethink how business works from the inside out.Disclaimer: The views and opinions expressed by our interviewees in our videos and podcasts are their own and do not necessarily reflect those of the ...

Podcasting People is a fun, bite-sized show packed with handy tips from podcasting pros. Whether you’re just starting out or looking to level up, each episode gives you easy-to-apply advice on everything from storytelling to growing your audience. It’s perfect for anyone wanting to improve their podcast game, one quick episode at a time.