Showing results for "The Factory" in Business Communication
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The Choice Factory
- 25 behavioural biases that influence what we buy
- Written by: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
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By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges.
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The Choice Factory
- 25 behavioural biases that influence what we buy
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Release Date: 25-07-25
- Language: English
- Advertising · Marketing · Personal Success
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₹323.00 or free with 30-day trial
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