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The Illusion of Choice
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The Illusion of Choice
- 16½ psychological biases that influence what we buy
- Written by: Richard Shotton
- Narrated by: Simon Cole
- Length: 4 hrs and 38 mins
- Unabridged
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The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but...
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The Illusion of Choice
- 16½ psychological biases that influence what we buy
- Narrated by: Simon Cole
- Length: 4 hrs and 38 mins
- Release Date: 26-02-26
- Language: English
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₹323.00 or free with 30-day trial
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The Choice Factory
- 25 behavioural biases that influence what we buy
- Written by: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
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Voted #1 in the BBH World Cup of Advertising Books, 2018 Winner of the Sales and Marketing Category at the 2019 Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a...
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The Choice Factory
- 25 behavioural biases that influence what we buy
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Release Date: 25-07-25
- Language: English
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₹323.00 or free with 30-day trial
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Hacking the Human Mind
- The behavioral science secrets behind 17 of the world's best brands
- Written by: MichaelAaron Flicker, Richard Shotton
- Narrated by: Matt Reeves
- Length: 5 hrs and 14 mins
- Unabridged
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'A book for the ages.' —Rory Sutherland, Author, Alchemy How did the world's best brands get so big? They had more than great products — they hacked the human mind. This book reveals their secrets. Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker...
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Hacking the Human Mind
- The behavioral science secrets behind 17 of the world's best brands
- Narrated by: Matt Reeves
- Length: 5 hrs and 14 mins
- Release Date: 30-09-25
- Language: English
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₹323.00 or free with 30-day trial
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