Showing results for "The Guide" in Business Ethics

The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes listeners behind the scenes at some of the world's most famous brands—from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan—to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber.

Have you ever wanted to disagree with your boss in a meeting? Make a tough decision that you know will be unpopular? We all have opportunities to be courageous at work. But since courage requires risk - to our reputations, our social standing, and, in some cases, our jobs - we often fail to act, which leaves us feeling powerless and regretful for not doing what we know is right. There's a better way to work and live - and Choosing Courage provides the moral imperative and research-based tactics to help you make better use of your courageous instincts at work.

The promise of artificial intelligence is automated decision-making at scale, but that means AI also automates risk at scale. In Ethical Machines, Reid Blackman gives you all you need to understand AI ethics as a risk management challenge. He'll help you build, procure, and deploy AI in a way that's not only ethical but also safe in terms of your organization's reputation, regulatory compliance, and legal standing—and do it at scale. And don't worry—the book's purpose is to get work done, not to ponder deep and existential questions about ethics and technology.

In the Good is the New Cool Guide to Conscious Business, conscious capitalism experts Afdhel Aziz and Bobby Jones deliver all of the knowledge and tools needed to discover, design, and deploy sustainable and inclusive growth within any organization. This book draws on stories, insights, and case studies from leaders at successful purpose-driven corporations around the world, from Fortune 500 giants like Unilever and Procter to tech disruptors like Tesla, Microsoft, and Airbnb, as well as beloved brands like Lego, Adidas, and Patagonia.

Drawing from current-day lessons and the wisdom of hundreds of drivers of change in all fields of business, The Ultimate Guide to Power & Influence is Robert Dilenschneider’s latest guide to harnessing the universal principles for success. It provides anecdotes and insights on a wide range of keys to success, including how to seize opportunity amid crisis, manage your network, communicate effectively, and take full advantage of social media to bolster your image.

At first sight, modern-day Egypt is an unruly and chaotic place: a cacophony of sounds, an overload of smells, and a swirling visual feast. Ancient church domes and medieval minarets share the same space with fast-food chains and chic air-conditioned cafes. Egyptian society has undergone dramatic changes in recent years, yet tradition and deeply conservative views prevail. Culture Smart! Egypt explores the codes and paradoxes of Egyptian life, outlines the country's history, and shows the forces that have shaped its sensibility.

You subscribe to the basic idea that business can do more than make money, but you're not sure how to act on that conviction or how to share it with the rest of your organization. The Conscious Capitalism Field Guide - the authoritative follow-up to the best-selling book Conscious Capitalism, by John Mackey, CEO of Whole Foods Market, and leadership expert Raj Sisodia - gives you the tools for sharing and implementing the principles of higher purpose and conscious business throughout your organization.

How do I start a business on a budget? How do I find my first 100 customers and make my first £100k? How do I build a network and get my business noticed? Whether you want to transform a fledgling side-hustle into a full-time endeavour or simply have an idea that’s keeping you up at night...

Negotiation and decision-making expert Max Bazerman explores how we can make more ethical choices by aspiring to be better, not perfect. Every day, you make hundreds of decisions. They’re largely personal, but these choices have an ethical twinge as well; they value certain principles and ends...

Learn how to achieve the highest levels of success without sacrificing who you are. In I Took the Only Path to See You, author and CEO Jon Fisher delivers an inspiring message that reminds listeners that professional success does not have to come at the expense of personal happiness. Fisher is proof that professionals can achieve success on a grand scale without having to sacrifice their personal ethics, personal relationships, and more. The book's author shares the experiences of those who have risen to become leaders in their fields, some of whom are his close friends.

A social enterprise is a different kind of business, one that uses a market-driven approach to address a social or environmental problem such as poverty, environmental damage, or resource scarcity, with the dual goals of helping humanity and building a profitable business. With a climate crisis, a growing population, and diminishing natural resources, the need for socially minded innovators is greater than ever. Good Business is designed to be a practical guide and tool for innovators, entrepreneurs, and dreamers.

In Future Ready: Your Organization’s Guide to Rethinking Climate, Resilience, and Sustainability, a team of business leaders with deep expertise in engineering, planning, finance, project, program implementation and advisory consulting perspective delivers an essential guide for executives, managers, and other business and infrastructure organization leaders to set and implement a resilience, sustainability and ESG strategy in complex project and operating environments.

In Understanding the Metaverse: A Business and Ethical Guide, expert product and customer experience strategist Nick Rosa delivers a timely exploration of what is bound to be one of the most important technologies of our time. The author explains the technology that underpins the metaverse as it exists today and that will form the basis for its rapid evolution in the future.

At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers. This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organizations in the form of higher levels of engagement, innovation, recruitment, and retention.

In Trustworthy AI, award-winning executive Beena Ammanath offers a practical approach for enterprise leaders to manage business risk in a world where AI is everywhere by understanding the qualities of trustworthy AI and the essential considerations for its ethical use within the organization and in the marketplace. The author draws from her extensive experience across different industries and sectors in data, analytics and AI, the latest research and case studies, and the pressing questions and concerns business leaders have about the ethics of AI.

Personal finance bestselling author Doug Andrew shows you a remarkable way of how to plan for your retirement that most financial planners aren't even aware of! According to Doug Andrew, the bestselling author of Missed Fortune 101, too many Americans are being led down the wrong financial path...

Personal finance bestselling author Doug Andrew shows you a remarkable way of how to plan for your retirement that most financial planners aren't even aware of! According to Doug Andrew, the bestselling author of Missed Fortune 101, too many Americans are being led down the wrong financial path...