Showing results for "The Know" in Consumer Behaviour & Market Research
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How Brands Grow
- What Marketers Don't Know
- Written by: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
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Overall39
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Performance32
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This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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Most imprically correct marketing book
- By Ashish Agrawal on 02-01-19
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How Brands Grow
- What Marketers Don't Know
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Release Date: 04-02-14
- Language: English
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₹668.00 or free with 30-day trial
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Too Much Information
- Understanding What You Don’t Want to Know
- Written by: Cass R. Sunstein
- Narrated by: Tristan Morris
- Length: 6 hrs and 1 min
- Unabridged
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Overall2
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Performance2
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How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.
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Too Much Information
- Understanding What You Don’t Want to Know
- Narrated by: Tristan Morris
- Length: 6 hrs and 1 min
- Release Date: 17-11-20
- Language: English
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₹586.00 or free with 30-day trial
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- Written by: Shari Levitin
- Narrated by: Shari Levitin
- Length: 7 hrs and 3 mins
- Unabridged
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Overall1
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Performance0
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Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- Narrated by: Shari Levitin
- Length: 7 hrs and 3 mins
- Release Date: 12-11-19
- Language: English
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₹586.00 or free with 30-day trial
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