Showing results for "The Lines" in Marketing & Sales

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zattais delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose. 

Most salespeople work hard to become proficient in reaching the frontline managers in their markets. However, a salesperson who wishes to achieve long-lasting success with a client will learn how to also appeal to top-level executives from an “above the line” perspective. Master sales...

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PDF提供元：東洋経済新報社
※Windows10端末をご利用のお客様は、アプリ上で直接ご覧いただけます。

　ツイッターやフェイスブックを上回る猛スピードでユーザーを獲得しているスマホ向け無料通話・メールアプリのＬＩＮＥ（ライン）。それも日本だけではなく、世界中でユーザーが増えている。同じようなサービスがある多々存在する中で、なぜＬＩＮＥがここまで成長したのか－－。 　ＬＩＮＥが世界ではやる理由や、そのビジネスモデルの解剖、さらにこのアプリを生んだＬＩＮＥ株式会社の潜入取材やトップインタビューなどで、ＬＩＮＥの全貌を明らかにする。またローソンや首相官邸など、ＬＩＮＥを使ったコミュニケーションの最前線も紹介する。

本タイトルには付属資料が用意されています。お求めの方はライブラリーに追加した上で、Audible カスタマーサービス（customerservice@audible.co.jp）までお問い合わせください。
PDF提供元：東洋経済新報社
※Windows10端末をご利用のお客様は、アプリ上で直接ご覧いただけます。

　２０１１年６月に誕生したＬＩＮＥは、今や登録ユーザーが４億人を超えた。だが、ゲームや広告事業では、周囲との軋轢も生まれている。 　２０１３年８月に「年内リリース」と発表していた音楽配信「ＬＩＮＥミュージック」も、２０１４年７月現在いまだにリリースされていない。２０１３年秋開始としていたネット通販「ＬＩＮＥモール」も、一部機能の公開にとどまり、本格展開は行われていない。 　アドバルーンだけでは、法人顧客との信頼関係にひびが入りかねない。世界展開と法人顧客の声に応えるという、難しい舵取りを迫られているＬＩＮＥ。収益化を急ぐ日韓連合に死角はないか。 　本書は『週刊東洋経済』2014年4月26日号巻頭特集の16ページ分を抜粋してまとめたものです。

This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.

The Stat Line is a sports media data podcast from The Measure. Host: John Cassillo. Co-Hosts: Tyler Bobin and Joey Marcus.

Dive into the world of plumbing with The Pipe Line, a podcast dedicated to helping Singapore homeowners, renters, and business owners understand, prevent, and solve common plumbing issues. Each episode features expert advice, real-life stories, practical maintenance tips, and answers to the plumbing questions Singaporeans encounter daily. From leaky taps to blocked drains, this podcast bridges the gap between professional plumbing knowledge and everyday household solutions. Listeners will gain insider tips on how to maintain plumbing systems, spot early warning signs of issues, and know when ...

The Straight Line to Success is a video podcast for leaders, entrepreneurs, and high-performers who believe excellence is a choice—and a discipline. Hosted by David Sanford Wyatt, a seasoned entrepreneur, innovator, and sports, entertainment, and business attorney, the show features in-depth conversations with influential leaders across the sports, entertainment, and business landscape. Each episode goes beyond surface-level success to uncover the mindsets, decisions, failures, and principles that drive real achievement. David draws on decades of experience advising, building, and ...

In What’s Yours Is Mine, internationally acclaimed technologist Tom Slee argues the so-called sharing economy damages development, extends harsh free-market practices into previously protected areas of our lives, and presents the opportunity for a few people to make fortunes by damaging communities and pushing vulnerable individuals to take on unsustainable risk.

Between the Lines is a podcast that dives deep into the worlds of communications, marketing, branding, and reputation management. Whether you're in sports, media, or business, this podcast is designed to offer unique insights through real-world communication case studies from elite sports clubs and multinational corporations. We'll explore successful campaigns, media strategies, and cutting-edge practices in crisis management that define the way brands and reputations are built and maintained today.

Interviews with the Maine State Chamber on business in the state of Maine.

Success isn't given, it's earned. And earning it means becoming the person who deserves it. The bottom line is where we cut through the chaos to simplify success, uncovering the strategies, mindset and resilience it takes to win. Real stories, expert insights, and practical tools. Because the only way to the top is by putting in the work.

This show explores innovation, from the frontline—where the real work of understanding human problems, dismantling complexity, and building solutions that hold up in the real world. A place where human unmet needs and problem solvers live. Solutions can come in several forms, from products to services to experiences. Our conversations are reflective, practical, and human. There are no “right answers,” just honest exploration.

LINE公式アカウントはサービス業を行ううえで、今や必須とも言えるアイテムとなっております。飲食店、美容院などリピーターのつく業種などは特に。しかしながらそのアカウントで運用するための準備が大変ということで ・LINE公式アカウントは作ってみたものの稼働していない ・LINE公式アカウントの使い方が今一分からない ・SNSは苦手にも関わらず、色々と手を出していて全て中途半端 ・LINE公式アカウントを使ってしっかりと顧客を獲得...

Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur. I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level. But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potential. And damn it, I wanna have fun doing it. So I’m traveling America for candid, ...

Glenn Gabe covers the latest Google algorithm updates, the latest changes in Search, AI Search, and other disturbances in the SEO force. And he'll do this in less than 15 minutes per episode.

The Bottom Line with Erick Bauer explores the power of storytelling and strategic communication. Featuring voices from marketing, PR, and beyond, each episode dives into how great stories are crafted—and why they matter.

Rob transitioned from the Army in 2020 after serving in the United States Army for 23 years. Rob has a passion for both leadership and veteran success. Rob uses this platform to inform those about the transition and to give them the best opportunity for success from the battlefield to the boardroom. The veteran community is unique, and so are all the transition stories. We invite you to listen and learn, and we also ask you to tell your story as well. Become a supporter of this podcast: https://www.spreaker.com/podcast/philosophy-from-the-front-line--4319845/support.

Every sale has two value propositions - above the line and below the line. Yet, salespeople are only trained to sell to one. Despite different needs and challenges, the focus is on below the line criteria, benefits, positioning, and price. This is backward! Effective sales teams positioned above the line cut their sales cycles in half and double average order sizes. How? Welcome to Talking to Above the Line with Skip Miller and Tom Latourette, the podcast that helps sales leaders and salespeople have the right conversations at the right time. It's time to stop selling the same way you did a...

Reach a new level of business success with the Triple Bottom Line—people, planet, profit.