Showing results for "The Media Book" in History & Culture

We may love books, but do we know what lies behind them? In The Book, Keith Houston reveals that the paper, ink, thread, glue, and board from which a book is made tell as rich a story as the words on its pages - of civilizations, empires, human ingenuity, and madness. In an invitingly tactile history of this 2,000-year-old medium, Houston follows the development of writing, printing, the art of illustrations, and binding to show how we have moved from cuneiform tablets and papyrus scrolls to the hardcovers and paperbacks of today.

In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects, even becoming instrumental in political protests from Colombia to Iran.

A social history of AI that finally reveals its roots in the spatial computation of industrial factories and the surveillance of collective behaviour. What is AI? A dominant view describes it as the quest "to solve intelligence," a solution supposedly to be found in the secret logic of the mind...

From coffee shops to city grids to TikTok feeds and Netflix homepages the world round, algorithmic recommendations dictate our experiences. This network of mathematically determined choices - the 'filterworld' - has taken over, almost unnoticed, as we've grown accustomed to an insipid new normal. But to have our tastes, behaviours, and emotions governed by computers calls the very notion of free will into question. Internationally recognized journalist and New Yorker staff writer Kyle Chayka journeys through this ever-tightening web woven by algorithms.

Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

Have iPads replaced conversation at the dinner table? What do infants observe when their parents are on their smartphones? Should you be your child's Facebook friend? As the focus of family has turned to the glow of the screen—children constantly texting their friends, parents working online...

Clean water, paved roads, public transit, electricity and gas, sewers, waste processing, telecommunication, even the Internet—all this infrastructure is what makes cities work and powers our lives, often seamlessly and silently. Virtually everything we do and consume depends on infrastructure. Yet, most people have no idea how these systems work. How is water treated? How do cities manage rainwater? Why do traffic jams exist? How is electricity generated and distributed? What happens to trash after it is picked up? How does the Internet work?

This trenchant analysis examines the many ways our society's increasingly tenuous commitment to facts laid the groundwork for Donald Trump's rise to power. Award-winning journalist Nathan Bomey argues that Trump did not usher the post-truth era into being. He was its inevitable outcome. Bomey...

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. 

A New York Times Bestseller Instagram. Whisper. YouTube. Kik. Ask.fm. Tinder. The dominant force in the lives of girls coming of age in America today is social media. What it is doing to an entire generation of young women is the subject of award-winning Vanity Fair writer Nancy Jo Sales’s...

Brought to you by Penguin. What’s the most useful thing you could know about your own life? In this era-defining book, developed from her groundbreaking Radio 4 essay series, Naomi Alderman turns her boundless curiosity and incisive thinking to a question that affects us all: how do we...