Showing results for "The Nature of Human Creativity" in Psychology & Mental Health

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business...

Find out where great ideas come from. A father cleans up after his toddler and imagines a cup that won't spill. An engineer watches people using walkie-talkies and has an idea. A doctor figures out how to deliver patients to the operating room before they die. By studying inventions like these...

From the acclaimed author of The Shakespeare Wars and Explaining Hitler comes a stirring manifesto on love in the modern age. Who wrote the book of love? In an impassioned polemic, Ron Rosenbaum—who has written books on the mysteries of Hitler’s evil, the magic of Shakespeare’s words, and...