Showing results for "The Portable MBA" in Marketing & Sales
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The Portable M.B.A. in Marketing
- Written by: Alexander Hiam, Charles D. Schewe
- Narrated by: Mario Machado
- Length: 5 hrs and 24 mins
- Abridged
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The Portable M.B.A. in Marketing offers an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the key issues facing today's companies: the rediscovery of the customer, the quest for total quality, global competition, and the challenges of innovation, all of which are necessary components of the competitive edge in the global economy.
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The Portable M.B.A. in Marketing
- Narrated by: Mario Machado
- Length: 5 hrs and 24 mins
- Release Date: 15-12-99
- Language: English
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₹585.00 or free with 30-day trial
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