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The national best seller that defines a new economic class and shows how it is key to the future of our cities. The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today - and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.

All it takes to make creativity a part of your life is the willingness to make it a habit. It is the product of preparation and effort, and is within reach of everyone. Whether you are a painter, musician, businessperson, or simply an individual yearning to put your creativity to use, The Creative Habit provides you with 32 practical exercises based on the lessons Twyla Tharp has learned in her remarkable 35-year career.

According to the latest scientific research, anyone can be creative. You just have to know how to think creatively, which involves taking a more imaginative approach to the challenges we all face. Learn how to wield the same research-based tools that today's creative people use and tap into your inner creative thinker with Professor Puccio's engaging 24-lecture series that takes you step-by-step through the creative-thinking process.

The excitingly phenomenal era in which we live has been called The Golden Age. It’s an apt description. During our lives more changes have occurred, more progress has been made than during any previous millennium in the development of man. It would be almost impossible to select the most important discovery in recent years, what would you choose? The jet engine, atomic energy, the new metal, synthetic fibers, rocket, satellites, transistors, the laser, television, plastics, antibiotics, computers, men on the moon, self-image psychology, mass communications...the list goes on and on.