Showing results for "The She" in Sales

Men, do you find yourself becoming impatient with the amount of information and time you must invest with a female client? Ladies, do you find it challenging to get the respect of your male buyer? Here’s why: whether it’s due to nature, nurture, or both, men and women often think and speak differently, which impacts the buying/selling process. Colette Carlson, M.A., shows you how to master these gender differences in order to walk away with the sale.

There's a myth in our culture that to get ahead in sales, we have to be sharks - greedy, manipulative, and only out for number one. As business owners and creatives who lead with heart, that fear of appearing "salesy" stresses us out and holds us back. We assume that spending money is painful and feel guilty to ask our clients for more. The truth is, today's trading-up clients are not only willing to spend big, but they secretly want to. And there are more of them in your market than you think.