Showing results for "The Simon" in Creativity

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain...

'Inspiring' - Cathy Rentzenbrink, author of Write It All Down 'Fascinating and useful' - Joe Moran, author of First You Write A Sentence Bestselling and award-winning authors share the secrets to their success, and the hard lessons they have learnt along the way. Where do the best ideas come...

Fascinating and provocative, Ariely’s The Truth About Dishonesty is an insightful and brilliantly researched take on cheating, deception and willpower. Internationally bestselling author Ariely pulls no punches when it comes to home truths. Previous titles PREDICTABLY IRRATIONAL and THE UPSIDE...

'Everyone would benefit from reading Judkins, if only because he is so entertaining . . . packed with counterintuitive insights and hard truths' - Psychology Today Make Brilliant Work is an inspiring guide to unlocking your creative potential, showing you the methods and techniques that will...

Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal. In The Upside of...