Showing results for "The Studio" in Neuroscience & Neuropsychology

A true scientific pause-resister that traces a remarkable scientific breakthrough (the isolation of endorphins in the brain) as dedicated scientists race - not only with their fellow scientists - but against time and the profit hungry giant pharmaceutical companies. This audiobook chronicles the fascinating discovery of endorphins, the body's natural painkiller.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

What is it that makes you distinct from me? Identity is a term much used but hard to define. For that very reason, it has long been a topic of fascination for philosophers but has been regarded with aversion by neuroscientists - until now. Susan Greenfield takes us on a journey in search of a biological interpretation of this most elusive of concepts, guiding us through the social and psychiatric perspectives and ultimately to the heart of the physical brain.

Is there a God? It's a question billions of people have asked since the dawn of time. You would think by now we'd have a satisfactory, universal answer. No such luck...or maybe we do and we just need to look in the right place. For Dr. Jay Lombard that place is the brain, and more importantly the mind, that center of awareness and consciousness that creates reality. In The Mind of God, Dr. Lombard employs case studies from his own behavioral neurology practice to explore the spiritual conundrums that we all ask ourselves.

In this startling study of human emotion, Dacher Keltner investigates an unanswered question of human evolution: If humans are hardwired to lead lives that are "nasty, brutish, and short," why have we evolved with positive emotions like gratitude, amusement, awe, and compassion that promote ethical action and cooperative societies? Born to Be Good takes us on a journey through scientific discovery, personal narrative, and Eastern philosophy.

Think you have a good memory? Think again. Memories are our most cherished possessions. We rely on them every day of our lives. They make us who we are. And yet the truth is they are far from being the accurate records of the past we like to think they are. True, we can all admit to having suffered occasional memory lapses, such as entering a room and immediately forgetting why or suddenly being unable to recall the name of someone we've met dozens of times. But what if we have the potential for more profound errors of memory?

The Aesthetic Brain takes the listener on a wide-ranging journey through the world of beauty, pleasure, and art. Chatterjee uses neuroscience to probe how an aesthetic sense is etched in our minds and evolutionary psychology to explain why aesthetic concerns feature centrally in our lives. Along the way, Chatterjee addresses fundamental questions: What is beauty? Is beauty universal? How is beauty related to pleasure? What is art? Should art be beautiful? Do we have an instinct for art?

In the wake of a divorce, science writer and single mother Kayt Sukel made herself a guinea pig in the labs of some unusual love experts to find out. This Is Your Brain on Sex is her lively and hilarious examination of the big questions about love and sex, previously published in hardcover as Dirty Minds. Each chapter of this edgy romp through the romantic brain looks at a different aspect of love above the belt.

As a neuroscientist, Marjorie Woollacott had no doubts that the brain was a purely physical entity controlled by chemicals and electrical pulses. When she experimented with meditation for the first time, however, her entire world changed. Woollacott's journey through years of meditation has made her question the reality she built her career upon and has forced her to ask what human consciousness really is.

For the past 50 years, popular culture has led us to believe in the left brain vs. right brain theory of personality types. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. In contrast, the Top Brain, Bottom Brain theory is based on solid research that has stayed within the confines of labs all over the world—until now.

Resulta que la música no es sólo entretenimiento: es un medio de comunicación profundamente arraigado y sutilmente poderoso. Las canciones resuenan con tus patrones de ondas cerebrales e impulsan cambios en tu cerebro: creando tus estados de ánimo, consolidando tus recuerdos, fortaleciendo tus hábitos (tanto los buenos como los malos) ... incluso haciendo que te enamores o desenamores. Tu música te está moldeando, a nivel subconsciente, durante todo el día. Y ahora, por primera vez, puedes hacerte cargo.

In The Mommy Brain, Katherine Ellison reveals the ways that women get smarter after having kids. Motherhood makes women more perceptive, efficient, resilient, motivated, and emotionally intelligent - all of which adds up to tremendous mental enrichment and effectiveness.

Ogni essere umano ha un cervello, ma non tutti i cervelli sono uguali. Eppure, poche persone hanno un'idea realistica dell'infinita variabilità della neuropsicologia umana, e di quanto questa variabilità, se non considerata adeguatamente, possa favorire incomprensioni, sofferenze, marginalizzazioni. Le scienze biomediche, cognitive e psicologiche, le scienze umane e sociali hanno elaborato approcci diversi per descrivere e trattare questa diversità.

What is consciousness and how can a brain, a mere collection of neurons, create it? In Consciousness and the Social Brain, Princeton neuroscientist Michael Graziano lays out an audacious new theory to account for the deepest mystery of them all. In Graziano's theory, the machinery that attributes awareness to others also attributes it to oneself. Damage that machinery and you disrupt your own awareness. Graziano discusses the science, the evidence, the philosophy, and the surprising implications of this new theory.

Alzheimer’s disease, a haunting and harrowing ailment, is one of the world’s most common causes of death. Alzheimer’s lingers for years, with patients’ outward appearance unaffected while their cognitive functions fade away. Patients lose the ability to work and live independently, to remember and recognize. There is still no proven way to treat Alzheimer’s because its causes remain unknown. Mind Thief is a comprehensive and engaging history of Alzheimer’s that demystifies efforts to understand the disease.

The human brain is perhaps the most powerful and mysterious arrangement of matter in the known universe. New discoveries that unravel this mystery and let us tap into this power offer almost limitless potential - the ability to reshape ourselves and our thought processes, to improve our health and extend our lives, and to enhance and augment the ways we interact with the world around us. In The NeuroGeneration, award-winning inventor Tan Le explores exciting advancements in brain science and neurotechnology that are revolutionizing the way we think, work, and heal.

Movies like American Sniper and The Hurt Locker hint at the inner scars our soldiers incur during service in a war zone. The moral dimensions of their psychological injuries - guilt, shame, feeling responsible for doing wrong or being wronged - elude conventional treatment. Georgetown philosophy professor Nancy Sherman turns her focus to these moral injuries in Afterwar.

An entertaining and revealing look at the science behind the emotion of disgust. Disgust originated to prevent us from eating poisonous food, but this simple safety mechanism has since evolved into a uniquely human emotion that dictates how we treat others, shapes our cultural norms, and even has implications for our mental and physical health.

Mr. A. was admitted to Dr. Joel Gold’s inpatient unit at Bellevue Hospital in 2002. He was, he said, being filmed constantly, and his life was being broadcast around the world "like The Truman Show" - the 1998 film depicting a man who is unknowingly living out his life as the star of a popular soap opera. Over the next few years, Gold saw a number of patients suffering from what he and his brother, Dr. Ian Gold, began calling the "Truman Show Delusion," launching them on a quest to understand the nature of this particular phenomenon and the nature of madness itself.

Leading sleep researcher Rosalind Cartwright brings together decades of work on sleep, dreaming, and sleep disorders to propose a new theory of how the mind works continuously. Drawing on her own research and that of others, Cartwright describes how conscious and unconscious thoughts and feelings move forward - from waking, into sleep and dreaming, to the next waking day. One main purpose of sleep is to regulate disturbing emotions. Not everyone does this successfully every night.