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Published first in 1912, Psychology of the Unconscious was one of the most important stepping stones in the development of Jung’s thought and practice. It has a long subtitle: A Study of the Transformations and Symbolisms of the Libido. A Contribution to the History of the Evolution of Thought. This expressed the underlying impetus - a break from the view of the libido and its functions as taught by Sigmund Freud, which Jung had earlier adopted. It was from this point that the two approaches, which came to be known as the Swiss and Viennese schools, emerged.

Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.

Brought to you by Penguin. This Penguin Classic is performed by Michael Pennington, one of the founders of the English Shakespeare Company, known for his stage work with the RSC, and who played Carl Jung in the BBC drama, Freud. This definitive recording includes an Introduction by Mark Cousins...