Showing results for "The Value of Life" in Marketing & Sales

In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Dedicated to improvement, the life sciences industry has a mandate to improve the quality and safety of human life. Every day, innovations and breakthroughs happen around the world. With rapid changes happening, it’s no wonder that awareness and perspectives are crucial for healthcare professionals. This helps them focus on patients and play their roles effectively and efficiently. If you want to stay ahead and get informed, join Gaurav Kandhari here on Life Sciences Value Share. He shares an inside look at evolving topics in the life sciences industry. Be in the know about oncology, ...

Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of business...