Showing results for "The Wiley Handbook on The Cognitive Neuroscience of Memory" in All Categories

For millennia, philosophers and scientists have been trying to unlock the secrets of the mind with only limited success—until now. Today, with modern technologies including the best in neuroscience, medical imaging, and recent advances in artificial intelligence, we are making more progress than ever before. In Introduction to Cognitive Science, Professor Thad A. Polk takes you on a fascinating tour of the latest discoveries in the relatively new field of cognitive science. In 24 exciting lectures, Professor Polk shares dozens of the most challenging questions in cognitive science today.

Your nervous system is you. All the thoughts, perceptions, moods, passions, and dreams that make you an active, sentient being are the work of this amazing network of cells. For many centuries, people knew this was true. But no one was sure how it happened. Now, thanks to the exciting new field of neuroscience, we can chart the workings of the brain and the rest of the nervous system in remarkable detail to explain how neurons, synapses, neurotransmitters, and other biological processes produce all the experiences of everyday life, in every stage of life.

Cognitive behavioral therapy (CBT) is a well-tested collection of practical techniques for managing moods and modifying undesirable behaviors through self-awareness, critical analysis, and goal-oriented change. CBT illuminates the links between thoughts, emotions, behaviors, and physical health and uses those connections to develop concrete plans for self-improvement. In 24 engaging half-hour lectures, you'll build a robust and effective self-improvement toolkit with the expert guidance of Professor Satterfield of the University of California, San Francisco.

Neuro-Habits gets directly to the root of all behavior: the human brain. We will explore the quirks of the brain that create habits from both a psychological and neurological perspective and what we can do about it. This book also presents an in-depth view of the concept of habits and exactly what motivates us to act.

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

What happens to you in life matters less than the way you feel about life; that's the message of cognitive behavior therapy (CBT). If you've ever tried to change something about yourself - your mood, your weight, your behavior - you'll have noticed that change often hurts, so you stop trying. CBT can help you when change starts to hurt. In the revised and updated edition of this best-selling title, professional CBT practitioner Avy Joseph shows you how to challenge negative thoughts and unhealthy beliefs to improve your outlook in your personal and professional lives.

Developed by two Harvard brain experts-a scientific, accessible approach to achieving success by retraining your brain to win. Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life-you just need to develop the right brain for it.