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In 1890s America Thorstein Veblen attacked a careless acceptance of prevailing social structures, identifying ancient roots for ‘pecuniary culture’ and ‘conspicuous consumption’–realities that promoted materialism and squashed fulfilment. In The Theory of the Leisure Class the worthy Engineer, creating essential products for all, is pitted against the predatory Businessman, exempt from grubby industrial toil and focussed on useless profits.

In this, his best-known work, the controversial American economist and social critic Thorstein Veblen appropriates Darwin's theory of evolution to analyze the modern industrial system. For Veblen, the shallowness and superficiality observed in society results from the tendency to believe that true accomplishment lies in arriving at a condition of ostentatious wealth and status.

Thorstein Bunde Veblen (1857-1929) was an economist, sociologist, and critic of capitalism. In The Theory of the Leisure Class (1899), Veblen coined the concepts of “conspicuous consumption” and “conspicuous leisure”. His emphasis on conspicuous consumption greatly influenced economists who engaged in critiques of capitalism and technological determinism. In The Theory of Business Enterprise (1904) Veblen looks at the growing corporate domination of culture and the economy, arguing that business interests do not coincide with that of the community.

Thorstein Veblen (1857-1929) was an American economist and sociologist. His most famous work, The Theory of the Leisure Class: An Economic Study of Institutions (1899), is a treatise on economics and a social critique of consumption and of consumerism, based on the social stratification of people and the division of labor. This work is in the tradition of Adam Smith’s Wealth of Nations and is rightly considered a classic of economic theory and social history.

The Theory of Business Enterprise (1904) is a political economy book by Thorstein Veblen which examines the growing corporate domination of culture and the economy. At its core, The Theory of Business Enterprise is an analysis of two intertwined but clashing motivations: that of business and that of industry. Business is the making of profits. Industry is the making of goods.