Showing results for "Time" in Advertising

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

From the top ad people all over the world - the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself - come their own stories, in their own words, about the first work they ever did…and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.

Der erfolgreiche Erstkontakt am Telefon ist eine der schwierigsten Vertriebsaufgaben im Business-to-Business-Umfeld. Gleichzeitig ist und bleibt das Telefon der effektivste Weg zu neuen Kunden - sowohl für die Termin-Vereinbarung als auch für das Telesales. In diesem Ratgeber verrät einer der gefragtesten Vertriebstrainer Deutschlands die Geheimnisse der erfolgreichen Telefonakquise. Sie entwickeln eine neue Herangehensweise, mit der Sie sich erfrischend von anderen Anrufern abheben, weil Sie genau das Gegenteil von dem tun, was alle anderen machen.

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.

In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to win back your mind and positively impact your sales, marketing, and industry you've found the perfect book. Best-selling author Tony Rubleski here provides a spark to the mind and imagination for those seeking to Awaken their inner genius.

Take a step back in time and hear many of the best radio car commercials of the 1950s, 1960s, and 1970s from Buick, Chevrolet, Chrysler, Dodge, Ford, Lincoln, Mercury, Oldsmobile, Plymouth, Pontiac, Rambler, and Studebaker.

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline.

Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.

Keiner mag die Kaltakquise. Gleichzeitig ist und bleibt das Telefon der effektivste Weg zu neuen Business-Kunden. Stellt sich die Frage: Wie kann der telefonische Erstkontakt authentisch, einfach und überdurchschnittlich erfolgreich gelingen? Mehr noch: Wie kann die Telefonakquise sogar Spaß machen - Ihnen und dem Kunden? Die Antwort liefert dieses Hörbuch. Der Autor zeigt darin nicht nur, WAS es zu tun gilt, sondern vor allem auch: WIE genau. Kurz, prägnant, relevant - mit vielen 1:1-Beispielen aus der Praxis für die Praxis.