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From the creator of the award-winning podcast series The History of Rome and Revolutions comes the "remarkably engaging" (Washington Post) history of the bloody battles, political machinations, and human drama that set the stage for the fall of the Roman Republic. The Roman Republic was one of...

This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. With over 1.5 million new apps launched every year – over 4,000 a day – it's never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. It's a case study of how one small app won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing that helped it grow big.