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Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

A collection of Zen stories to amuse and illuminate. Includes all the stories from classic Zen literature: 101 Zen Stories, The Gateless Gate, The Ten Bulls and Centering. Includes the soundtrack The Mysterious Sound of Wind In the Bamboo - a 43 minute collection of Zen inspired Japanese music by The Matsu Take Ensemble.

Ed Van Put begins this important new book with the history of native brook trout and offers little-known details about their sizes, abundance, and demise from over-fishing, the growth of streamside industries, and the introduction of competitive species. He records the attempts to restore the depleted fishery by restocking streams with hatchery-bred trout, and then the introduction of rainbow trout from California and brown trout from Europe, and their impact upon Catskill trout fishing.

This special edition of A Book of Five Rings contains one hour of traditional Japanese flute (shakuhachi) and 43 minutes of music by traditional japanese ensemble. The music appears track by track at the end of the two and a half hour audiobook and is included as wonderful compliment to this dynamic and elegant listening experience. Legendary 17th-century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy.

Fly fishermen everywhere will enjoy these varied, witty, and engaging adventures by one of America’s finest outdoor writers. There is a long section on trout fishing called "Brookies, Browns, and Bows", and another on the challenges and excitement of saltwater fly fishing, and an exciting group of memoirs about fishing near home and in far-flung and often exotic places - like the Minipi, Bighorn, and Norfolk rivers, where the trout can beggar the imagination, and where frustration can be the occupational hazard.

"Trout" is a three-part series that delves into the fascinating world of trout, exploring their life cycle from spawning to adulthood, the diverse habitats they thrive in, and the environmental factors impacting their survival. The series also highlights conservation efforts and sustainable fishing practices, providing insights into the cultural and recreational significance of trout fishing. Through captivating storytelling, this series aims to educate and inspire audiences about the importance of preserving these remarkable fish and their ecosystems.

Mike Trout is a standout MLB outfielder. Learn about his childhood and his rise to becoming a baseball superstar.

O. Henry's short stories are well known for their wit, wordplay, warm characterization, and clever twist endings. This collection includes "The Last Leaf", "The Love Philter of Ikey Schoenstein", "The Caliph", "Cupid and the Clock", "The Brief Debut of Tildy", "The Higher Abdication", "The Ransom of Red Chief", "One Dollar’s Worth", "Cupid a la Carte", "Girl", "Springtime a la Carte", "The Ethics of Pig", "The Social Triangle", "Witches Loaves", "The Romace of the Buys Broker", and more.

The stories in this collection can be traced back to Middle Eastern folk tales compiled in Arabic during the Islamic Golden Age The works were collected over many centuries by various authors, translators, and scholars across West, Central, and South Asia and North Africa. Some tales themselves trace their roots back to ancient and medieval Arabic, Persian, Greek, Indian, Jewish, and Turkish folklore and literature.

An adventure story primarily concerned with themes of hope, justice, vengeance, mercy, and forgiveness, The Count of Monte Cristo focuses on a man who is wrongfully imprisoned, escapes from jail, acquires a fortune, and sets about getting revenge on those responsible for his imprisonment. However, his plans have devastating consequences for the innocent as well as the guilty.

Thoreau's classic account of the solitary life, describing his attempts to simplify his life and sort out his priorities by living alone in a cabin beside Walden Pond for nearly two years, is one of the most influential books ever written. The bible of the environmental movement, Walden vividly portrays Thoreau's reverence for nature, and his understanding of the idea that nature is made up of crucially interrelated parts.

This is legendary 17th century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy. Required listening for any martial artist, business person, or student of strategy, this audiobook includes the one hour Zen inspired soundtrack, The Mysterious Sound of Wind in the Bamboo, performed on authentic Japanese instruments.

Written in the 13th century by Japanese Zen master Muju. Well-known koans in the collection include "A Cup of Tea", "The Sound of One Hand", "No Water", "No Moon", and "Everything Is Best". Includes the soundtrack The Mysterious Sound of Wind in the Bamboo - a 43 minute collection of Zen-inspired Japanese music by The Matsu Take Ensemble.

A stunningly beautiful youth and the city of Venice set the stage for Thomas Mann’s introspective examination of erotic love and philosophical wisdom.

Book editor Emily Bryant finds herself unexpectedly in the charming town of Cascata on California’s Lost Coast, holding the keys to her grandmother’s rambling Victorian mansion. While sorting through her grandmother’s things, Emily learns that she must edit old manuscripts to inherit the estate. It’s a strange request from a family member who was basically a stranger. Emily quickly realizes that there’s something different about these manuscripts. Any changes she makes come true.

A mysterious sea monster, theorized by some to be a giant narwhal, is sighted by ships of several nations; an ocean liner is also damaged by the creature. The United States government finally assembles an expedition to track down and destroy the menace. Professor Pierre Aronnax, a noted French marine biologist and narrator of the story, master harpoonist Ned Land, and Aronnax's faithful assistant Conseil join the expedition.

In this heartwarming story, perfect for fans of An Unexpected Grace and A Dog’s Way Home, a single mom learns that her chronically ill son can communicate with a very special dog—and the lessons this dog teaches can shape the future and transform their lives. And what Whistler inspires in...

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...

A book guaranteed to touch anyone who has ever had a beloved pet… From instant New York Times bestseller, Dr. Nick Trout comes another touching and heartfelt story from the front lines of veterinary medicine—the story of two dogs who forever changed the way he thought about life...