Showing results for "Trout" in Money & Finance

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...

Studio 321 Podcast – powered by Brightway, The Steve Trout Agency – is where insurance pros, real estate experts, mortgage wizards, and local business legends share their stories, strategies, and a few laughs along the way.Hosted by the best insurance crew in the 321, every episode is packed with real conversations, practical insights, and a good dose of fun. Whether you’re growing your business, buying a home, or just love hearing from the people who make our community thrive, this is your place to connect, learn, and be inspired.We keep it real, keep it local, and keep it moving. New ...

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside...