Showing results for "Trout" in Management & Leadership

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

This is how they did it. These are the strategies that built the biggest companies in the world, and made their owners the richest men in the world. Includes sections on Steve Jobs and Apple; Bill Gates and Microsoft; McDonald’s and Ray Croc; Thomas Edison and General Electric; the Coca Cola Company; the Rockefellers and Standard Oil; the Hershey Chocolate Company; Sam Walton and Walmart; Henry Ford of the Ford Motor Company and Andrew Carnegie of U.S. Steel.

The original American entrepreneur! One of the great historical business leaders shares his observations on making money. A must-listen for anyone interested in business.

The timeless original text; required listening for any business-person or athlete interested in strategy. This is a work of subtlety and paradox that shows the way to a clean and aesthetic triumph. Sun Tzu insisted that a skilled warrior observes, calculates, outwits, and outmaneuvers an adversary, and in doing so averts the destruction of battle. Includes a soundtrack entitled "The Mysterious Sound of Wind in the Bamboo", a 43-minute 14-track collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

The original American entrepreneur! One of the great historical business leaders shares his observations on making money. A must-listen for anyone interested in business.