Showing results for "True Stories" in Business Leaders

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

Raised near New Orleans as one of six children, Dorothy Newton was surrounded by abuse and poverty as she grew up. But she became the first in her family to graduate from college and moved out of poverty. She then began to live out her dreams in Dallas of a better home and life when she married...

Who doesn't want to be a millionaire? Well, if you have ever wanted to join the growing ranks of British millionaires, then this is the audiobook for you. Here, 16 self-made multimillionaires come clean about how they became filthy rich. There is no such thing as a 'typical millionaire'. Some are middle-aged, others are barely out of school; some come from nothing, others reinvent themselves after changing careers. In fact, all they have in common is ambition, motivation and the ability to think big.

The Hiltons is a sweeping saga of the success-and excess-of an iconic American family. Demanding and enigmatic, patriarch Conrad Hilton's visionary ideas and unyielding will established the model for the modern luxury hotel industry. But outside the boardroom, Conrad struggled with emotional...

From the author who brought you the massive New York Times bestseller Bringing Down the House, this is the startling rags-to-riches story of an Italian-American kid from the streets of Brooklyn who claws his way into the wild, frenetic world of the oil exchange. After conquering the hallowed...

This is the never-before-told story of a unique time in San Francisco as well as in book industry history, when Bay Area small presses—armed with arrogance and personal computers—took the publishing field. At Foghorn Press, Vicki Morgan was an ambitious woman publisher, young and brash, coming-of-age while quixotically building a book publishing company from scratch with her eccentric brother to help.

It only took five years for two brothers-in-law to create a billion-dollar, award-winning, take-no-prisoners cannabis company called HEXO. How did they do it? That’s the story. From early roadblocks and devastating personal and financial setbacks to explosive growth and some of the biggest cannabis deals in global history, Billion Dollar Start-Up not only recounts the HEXO story but the history of Canada’s momentous road to legalization.

Now a Hulu feature film directed by Eva Longoria Read the story everyone is talking about: how a janitor struggling to put food on the table invented Flamin’ Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino frontline worker promoted to executive at...