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In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.

Devils Backbone Brewing Company and Distilling Company attempts a podcast. Join us as we bring on guests across the beer industry and challenge them to out drink us in this fun, low pressure jaunt through craft beer wonderland.

The Marketing Made Easy with Cham Tang podcast aims to help you create a successful business you love with marketing, mindset and business tips and tricks.