Showing results by author "Fred Reichheld" in All Categories
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HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- Written by: Harvard Business Review, Clayton M. Christensen, Theodore Levitt,
- Narrated by: Bernard Setaro Clark, Susan Larkin
- Length: 6 hrs and 48 mins
- Unabridged
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If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
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Awesome
- By Abhinav Parwanda on 09-02-23
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HBR's 10 Must Reads on Strategic Marketing
- HBR's 10 Must Reads Series
- Narrated by: Bernard Setaro Clark, Susan Larkin
- Length: 6 hrs and 48 mins
- Release Date: 15-11-22
- Language: English
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Regular price: ₹586.00 or 1 Credit
Sale price: ₹586.00 or 1 Credit
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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- Written by: Fred Reichheld, Rob Markey
- Narrated by: Walter Dixon
- Length: 8 hrs
- Unabridged
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In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.
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Must read
- By Washist on 23-04-20
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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- Narrated by: Walter Dixon
- Length: 8 hrs
- Release Date: 07-11-11
- Language: English
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Regular price: ₹703.00 or 1 Credit
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Written by: Fred Reichheld, Darci Darnell, Maureen Burns
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Unabridged
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrated by: Walter Dixon
- Length: 8 hrs and 37 mins
- Release Date: 31-12-21
- Language: English
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Regular price: ₹586.00 or 1 Credit
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