Showing results for "Under the Influence" in Marketing & Sales

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller...

Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.

Under the Influence Podcast dives into the power of influence. What is Influence? How does it impact our business community? And why do we let it affect our daily lives? Whitney Eckis, the founder of Eckis Marketing Agency, dives into the power of influence and aims to inspire and empower a positive impact. Between talking tips, tricks, latest trends and craft cocktails, Whitney uncovers the secrets of powerful individuals making serious money moves.

In a world where every B2B podcast is the same, it's time for something completely different. Hear the stories behind the media that influenced the marketers responsible for the messages we consume today.