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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.

Author Sumbul Ali-Karamali offers her personal account, discussing the many and varied questions she fielded from curious friends and schoolmates while growing up in Southern California—from diet, to dress, to prayer and holidays and everything in between. She also provides an academically...