Showing results for "Unknown" in Small Business & Entrepreneurship

Thrissur, on the coast of Kerala, is known as India's 'gold town'. It was here that Puthussery Alukka Joseph Varghese moved into jewellery retail from his umbrella business in the late 1950s. One of his ­fifteen children, Joy Alukkas, seemed to have inherited his father's entrepreneurial spirit...

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

WALL STREET JOURNAL bestseller!This brief, easy-to-understand and inspiring book has become a guide for thousands of people—giving them the tools they need to find their next move, trust themselves, and take action.Ideal for: anyone who may be facing new opportunities or the unknown, including...