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This third edition of an international best-seller - more than two million copies sold worldwide and translated into 33 languages - details how its powerful insights on motivation, conflict, and collaboration can benefit organizations as well as individuals.

Unorthodox success principles from a billionaire entrepreneur and philanthropist.

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way.

Ambition is a primal drive that, when acted upon, fuels you to overcome fear and doubt. To resist ambition's inner calling is to live a life that is less than you are capable of. Yet ambition alone is not enough. You must also be unreasonable. It's about renegade thinking for big and beyond. Unreasonable ambition is having a supreme belief in your capability to achieve the impossible, driven by a higher purpose. This book is a call to access the greatness inside you that is waiting to be unleashed. It's then that you can live with unreasonable ambition.

لدينا في أوبتيميسم بريس رؤية لعالم يستيقظ فيه البشر كل صباح شاعرين بالحماس والأمان أينما كانوا، وينهون يومهم بإحساس بالرضا والإنجاز في عملهم. في الواقع، بوسعنا أن نبني مثل هذا العالم إذا التزمنا بفعل ذلك معًا يبدو هذا الكتاب في ظاهره كتابًا عن رجل أعمال لامع ساعد في تحويل مطعم متواضع في مدينة نيويورك إلى أفضل مطعم في العالم؛ إلا أن هذا الكتاب أكبر وأهم من ذلك كثيرًا - إنه عن كيفية معاملة البشر، والإنصات إلى الآخرين، واكتساب حب التعلم، وتعلم الاستمتاع بإشعار الآخرين بالترحيب. إنه كتاب عن كيفية جعل البشر يشعرون بالانتماء