Showing results for "Value Management" in Marketing

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most companies and organizations the larger leaky bucket is more valuable.

B2B buyers want to know the business outcomes they can expect from proposed solutions and the realized value of what they've already purchased. Yet far too few solution providers can articulate value. Value Coffee Talk interviews sales, marketing and customer success leaders about their value programs to discuss the challenges, opportunities and share best practices. Hosted by author and serial entrepreneur Tom Pisello, the ROI Guy, and value expert April Morley, the pair grab a coffee with their guests and dive into the tough questions that need answering in order to drive value success. This...

Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is over.

The Unlocking Value with Ozzie Nelson podcast provides listeners with a peek inside some of the brightest minds shaping the future of design, commercial real estate, and capital development. Hosted by John "Ozzie" Nelson Jr., a trailblazing entrepreneur and the driving force behind NELSON Worldwide's evolution into a design powerhouse, this podcast dives into how thoughtful and intentional design can unlock value for commercial and institutional real estate owners, developers, brands, and investors.

The Unlocking Value with Ozzie Nelson podcast provides listeners with a peek inside some of the brightest minds shaping the future of design, commercial real estate, and capital development. Hosted by John "Ozzie" Nelson Jr., a trailblazing entrepreneur and the driving force behind NELSON Worldwide's evolution into a design powerhouse, this podcast dives into how thoughtful and intentional design can unlock value for commercial and institutional real estate owners, developers, brands, and investors.

Welcome to Social Value Speaks, the podcast where we explore all things Social Value—what it is, who it benefits (spoiler: everyone), and why it matters. Join us on this journey as we sit down with change-makers, practitioners, and impact leaders to unpack the importance of creating meaningful change.

Dedicated to improvement, the life sciences industry has a mandate to improve the quality and safety of human life. Every day, innovations and breakthroughs happen around the world. With rapid changes happening, it’s no wonder that awareness and perspectives are crucial for healthcare professionals. This helps them focus on patients and play their roles effectively and efficiently. If you want to stay ahead and get informed, join Gaurav Kandhari here on Life Sciences Value Share. He shares an inside look at evolving topics in the life sciences industry. Be in the know about oncology, ...

You’ve tried the marketing hacks. You’ve downloaded the freebies. You’ve listened to the “six-figure secrets” that promised overnight growth. And yet… your revenue still doesn’t match your effort. Welcome to Higher Purpose Marketing, where we call out the fluff and fix what’s actually broken in your marketing - so all that hard work finally pays off. I’m Ashley Conway, founder of BeWeird Marketing, and I help female entrepreneurs figure out what’s not working in their marketing and fix it. I blend data with gut instinct (and a dash of sarcasm) to help you build marketing ...