Showing results for "What the Health" in Marketing & Sales

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

The health products industry has boomed from the humble Vitamin C tablet to a $75 billion global phenomenon. Products are sold everywhere from supermarkets to medical clinics to TV shops. This industry is predicted to double in sales again to $150 billion, crating an enormous financial opportunity for the successful companies. The challenge is that the new boom in functional foods is driving rapid change, creating opportunities for some companies and nightmares for others.

Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision‑making is at best incomplete.

What Consumers Want brings the voice of the consumer to the healthcare conversation. Are you interested in getting outside the healthcare echo chamber? Using research and insights, we explore key healthcare opportunities through the eyes of the end consumer. We examine trends outside of healthcare that are driving consumer expectations, as well as what consumers expect from brands now and in the future. This podcast is brought to you by MDRG, a market research firm that unlocks the whole mind for deeper insights.

A podcast to look back on the memorable movies, tv shows, and pop culture moments from our younger years and unpack the influence they’ve had on how we think about food and our bodies.

Welcome to “It Is What It Is” podcast! We discuss any and all topics, sharing views, facts, opinions, perspectives, experiences & insights. The foundation of this platform is to invite all ways of thinking/life and although we may not agree with one another at times, we are not in anyway attempting to offend anyone. Some things are what they are & it is what it is! Follow, subscribe, & share your thoughts on all platforms!