Showing results for "Winning the Long War" in All Categories

Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless...

Thousands of years ago, one of the shrewdest economists, thinker and philosopher Chanakya, wrote a policy manual that helped groom Chandragupta Maurya to power. This treatise, called Chanakya Neeti, dealt with a variety of subjects, including war, strategy, international relations, fiscal policies and life in general. Best-selling author Virender Kapoor unravels the secret to living a successful life by interpreting Chanakya’s lessons for a 21st-century listener.

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.