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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we...

He was the talented bad boy everyone wanted. I was the irrelevant geek everyone hated. He was the sun...drawing all of us in. I was a black hole...taking up space. He was destined to be a star. I was destined to remain an insignificant no one. Until he made me believe I was special...and then he destroyed me. I never thought I'd see Phoenix Walker again after he broke my heart, but fate had other plans. One tour. Eight weeks. Forty shows. Countless opportunities to make him pay. The world thought he was a god...but I know the truth.