Showing results for "Writing America" in Business & Careers

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Denied its true place in history, the pre-Civil War black press was a forward looking, socially responsible press. Through her analysis of the content of black newspapers and magazines from the 1830s to the 1860s, Frankie Hutton not only presents a prism through which to view the social origins of black journalism in America, but also examines how this little-known ethnic press interfaced with the whole of journalism during the dark ages of the profession.

Recounts the story of America’s last great newspaper war between the New York Daily News and the New York Post, as both papers’ long rivalry turned existential amid the rise of digital news. The story is told through the eyes of the reporters, or “runners,” and photographers who fought the war on the ground in cities across America.

The Huck Finn of foreign correspondents provides a colorful account of old Honolulu, the island nobility, the City of Refuge on the Kona coast, and the active volcano of Kilauea. These selections of Mark Twain's newspaper dispatches are both charming and informative. The light touch of the great humorist is seldom missing as he reveals the "loveliest fleet of islands that lie anchored in any ocean".