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  • The Adweek Copywriting Handbook

  • The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
  • Written by: Joseph Sugarman
  • Narrated by: Mike Lenz
  • Length: 11 hrs and 9 mins
  • 4.3 out of 5 stars (7 ratings)

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The Adweek Copywriting Handbook

Written by: Joseph Sugarman
Narrated by: Mike Lenz
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Publisher's Summary

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

©2007 Joseph Sugarman (P)2020 Gildan Media

What listeners say about The Adweek Copywriting Handbook

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

great book

It's a great book for copywriting and marketing!
Even if you are a beginner it's a good one

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Incredible content and clear narrative

It's packed with nuggets to help write better copy. if reading a lot intimidates you, give this book a listen.
you'll not regret.

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1 person found this helpful