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The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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The Adweek Copywriting Handbook

Written by: Joseph Sugarman
Narrated by: Mike Lenz
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Buy Now for ₹703.00

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About this listen

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

©2007 Joseph Sugarman (P)2020 Gildan Media Advertising Marketing Marketing & Sales
All stars
Most relevant
It's packed with nuggets to help write better copy. if reading a lot intimidates you, give this book a listen.
you'll not regret.

Incredible content and clear narrative

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It's a great book for copywriting and marketing!
Even if you are a beginner it's a good one

great book

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Clear instructions no BS. One of the best books available on copywriting for direct response. plus superb narration.

A must read

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