Showing results for "classics" in Marketing & Sales
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Blue Ocean Classics
- Written by: W. Chan Kim, Renee Mauborgne
- Narrated by: Steve Menasche
- Length: 1 hr and 52 mins
- Unabridged
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W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.
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Blue Ocean Classics
- Narrated by: Steve Menasche
- Length: 1 hr and 52 mins
- Release Date: 20-08-19
- Language: English
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Regular price: ₹586.00 or 1 Credit
Sale price: ₹586.00 or 1 Credit
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Blueprints in Marketing: Learning from the Classics
- Written by: Dietmar Fischer
- Original Recording
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Do you want to know where the roots of marketing are and what we can learn from that? Me too! That's why I created this series: to get insights on the big stories of marketing: Proctor & Gambles Soap Opera, the stories of the Mad Men, De Beers, Hotmail, Pepsi, Apple... "Blueprints in Marketing" will guide you through their great stories and give you a glimpse inside the great minds of great marketers. Btw: I generated the podcast with AI. The idea was that I myself wanted to learn about these great marketing stories. And I don't have time to read - but to listen ;)
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