Showing results for "consumer behavior" in Decision-Making & Problem Solving
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Written by: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Unabridged
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Overall19
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Performance15
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Story16
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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not suitable for Indian audiences
- By Nikita on 13-02-22
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Release Date: 02-07-08
- Language: English
- Economics · Marketing & Sales · Personal Success
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₹586.00 or free with 30-day trial
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Too Much Information
- Understanding What You Don’t Want to Know
- Written by: Cass R. Sunstein
- Narrated by: Tristan Morris
- Length: 6 hrs and 1 min
- Unabridged
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Overall2
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Performance2
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Story2
How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.
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Too Much Information
- Understanding What You Don’t Want to Know
- Narrated by: Tristan Morris
- Length: 6 hrs and 1 min
- Release Date: 17-11-20
- Language: English
- Marketing & Sales · Personal Success
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₹586.00 or free with 30-day trial
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Nudge. Aktualisierte Ausgabe
- Wie man kluge Entscheidungen anstößt
- Written by: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Peter Wolter
- Length: 13 hrs and 23 mins
- Unabridged
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Der Klassiker der Verhaltensökonomie vollständig aktualisiert. Seit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Hörbuch zu einem Klassiker geworden. Regierungen auf der ganzen Welt, Geschäftsleute, politische Entscheidungsträger, Wissenschaftler, engagierte Bürger, Verbraucher und Verhaltensökonomen haben sich davon inspirieren lassen. Dieses Hörbuch zeigt, wie wir eine durchdachte Entscheidungsarchitektur nutzen können, um bessere Entscheidungen für uns selbst, unsere Familien und unsere Gesellschaft zu treffen.
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Nudge. Aktualisierte Ausgabe
- Wie man kluge Entscheidungen anstößt
- Narrated by: Peter Wolter
- Length: 13 hrs and 23 mins
- Release Date: 22-02-23
- Language: german
- Anthropology · Marketing & Sales
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₹770.00 or free with 30-day trial
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Willful
- How We Choose What We Do
- Written by: Richard Robb
- Narrated by: Stephen Bowlby
- Length: 5 hrs and 41 mins
- Unabridged
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Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision‑making is at best incomplete.
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Willful
- How We Choose What We Do
- Narrated by: Stephen Bowlby
- Length: 5 hrs and 41 mins
- Release Date: 12-11-19
- Language: English
- Marketing & Sales · Personal Success
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₹668.00 or free with 30-day trial
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Written by: Richard Owen, Laura L. Brooks
- Narrated by: Melissa Edris
- Length: 8 hrs and 57 mins
- Unabridged
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Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Narrated by: Melissa Edris
- Length: 8 hrs and 57 mins
- Release Date: 09-07-20
- Language: English
- Customer Service · Marketing & Sales
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₹469.00 or free with 30-day trial
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