Showing results by publisher "BBC Audio" in Business & Careers

Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.

Since 2006, The Bottom Line has given listeners the view from the top on business. Hosted by the BBC's former economics editor, PM and Dragon's Den presenter Evan Davis, with a panel of guest experts, it cuts through the confusion, statistics and spin to provide essential insight into the business issues that matter. This collection brings together 17 of the best and most informative episodes, specially chosen by Evan Davis - including 'Upside-down Management', which won the 2013 Wincott Radio Journalism of the Year Award.

Douglas Adams was a passionate technology enthusiast. His best-selling The Hitchhiker’s Guide to the Galaxy is full of futuristic tech, and in 1990 he predicted something very like the World Wide Web in the BBC2 film Hyperland. So in 1999, he was the natural choice to present Radio 4’s The Internet: The Last 20th Century Battleground. In it, he looked at the explosion in online communication, the evolution of cyberspace, and the risks and opportunities of the new virtual world.

Sir Richard Branson is a world-famous entrepreneur and businessman. Here he discusses his life and achievements in a series of interviews from the BBC radio and TV archive: Pebble Mill, broadcast on BBC One, 15 October 1984 (featuring Bob Langley); Desert Island Discs, broadcast on BBC Radio 4...

Kamal Ahmed and Rohan Silva meet leading entrepreneurs to hear their stories of risk, sacrifice and ambition - including those behind Dyson, Linkedin, Mumsnet, lastminute.com and Netflix. Business journalist Kamal Ahmed and start-up supremo Rohan Silva lift the lid on the realities of starting your own business in a series of candid, unfiltered interviews with innovators who have changed our world. We hear the unvarnished truth about their successes, failures, and the challenges they faced on the way to realising their vision.

Broadcaster and current affairs specialist Clare English talks to 12 extraordinary trailblazers. Here are the inspiring stories of politicians and inventors, scientists and surgeons, models, parents, creatives and founders. All, in their own field and in their own way, have broken new ground and changed the world.

It's a world in which teamwork and goals are more than just motivational phrases, and moving the goal posts will get you sent off the pitch. Football management has come a long way since men in sheepskin coats bestrode the land. The BBC's business editor Robert Peston lifts the lid on this...

A BBC Radio 4, three-part factual series, first broadcast on 23 March 2011. Michael Blastland presents ‘The Story of Economics’, and lays out the history of economic ideas, to understand why economics goes wrong and whether it can ever go entirely right...

Being creative is a state of mind. Techniques may help, though some, like brainstorming, can, surprisingly, do more harm than good. And the climate at work and play matters too. But essentially, creativity is an attitude. We either meet life's challenges with a spirit of adventure, or we keep...

In today's Britain, more and more people spend longer at an office than ever before. It dominates lives. It's made more people middle class, transformed the lot of women, raised standards in education and been the reason for many technological advances. But the office itself seems to have no...

Capitalism is all around us, affecting almost everything we do and impacting our daily lives in myriad ways. This comprehensive collection takes an in-depth look at this all-pervasive economic system, examining its triumphs and disasters and revealing how it puts money and markets at the centre of our world.