Showing titles in Computers & Technology

The deep-learning revolution has brought us driverless cars, the greatly improved Google Translate, fluent conversations with Siri and Alexa, and enormous profits from automated trading on the New York Stock Exchange. Deep-learning networks can play poker better than professional poker players and defeat a world champion at Go. In this book, Terry Sejnowski explains how deep learning went from being an arcane academic field to a disruptive technology in the information economy.

Brought to you by Penguin. What will the internet of the future look like? The internet of today is a far cry from its early promise of a democratic network of unbridled innovation. In the last decade, it has fallen under the control of a small number of monopolistic companies like Apple, Google...

To be human in today’s world means that you engage in constant linguistic interactions with some form of technology, from your smart phone to your refrigerator. That’s not as new a trend as you might think. Language has shaped - and been shaped by - some of our world’s most significant communication technologies. Our current language bears the marks of millennia of interaction between humans and our technologies, beginning with the very first primitive writing systems and moving into the age of the printing press, the telegraph, and the typewriter.

As generative AI rapidly moves from the fringes of innovation into the core of modern business operations, organizations must adapt or risk falling behind. Generative AI in the Workplace offers a comprehensive guide to understanding and integrating this transformative technology to drive efficiency, unlock creativity, and reshape the very fabric of workplace culture.

Energy-Efficient Computing: Designing Sustainable Systems for Performance, Power Optimization, and a Greener Digital Future delivers a comprehensive, forward-looking exploration of how modern computing systems can be engineered to balance performance demands with the urgent need for sustainability. As data centers grow, AI workloads scale, and edge devices proliferate, energy-efficient design is no longer optional—it is essential for the future of digital innovation.

We've all found ourselves checking email at the dinner table, holding our breath while waiting for Outlook to load, or sitting hunched in front of a screen for an hour longer than we intended. Mobile devices and the web have invaded our lives, and this is a big idea book that addresses one of the biggest questions of our age: Can we stay connected without diminishing our intelligence, attention spans, and ability to really live? Can we have it all?

The inside story of the largest law-enforcement sting operation ever, in which the FBI made its own tech start-up to wiretap the world, shows how cunning both the authorities and drug traffickers have become, with privacy implications for everyone. In 2018, a powerful app for secure...

Brought to you by Penguin. Stunning advances in digital technology have introduced a new wave of human-like AI systems. Chatbots like ChatGPT, Claude, and Gemini are already reshaping economies, challenge democracies, and reshaping society in unpredictable ways. And soon, these AI systems could...

In the age of social media as personal television, it's not about being the best at what you do, it's about being the best at getting the right people to see it. Guru, Inc. reveals how to position yourself as the go-to authority in your niche and build a personal media company that turns attention into influence, trust, and revenue.

In our ever-connected world, inner peace isn’t about rejecting technology—it’s about having a better relationship with it. You need boundaries, but that doesn’t mean you should feel guilty every time you pull out your phone. Reclaim Your Mind offers a middle way: a balanced, mindful approach to everyday tech. With relatable anecdotes and short, easy-to-follow exercises in every chapter, Reclaim Your Mind provides seven key strategies to help you use technology wisely.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

From gunpowder to generative AI, the forces of disruption are repeatedly rewriting the rules of business, society, and human possibility. But what drives these revolutionary changes? In Epic Disruptions, innovation expert Scott Anthony weaves together the stories behind history's most transformative disruptions.

What if your next customer didn't have a pulse, preferences, or patience for poor performance? In Machine Customers: The Evolution Has Begun, CX Evolutionist Katja Forbes reveals how intelligent agents, autonomous procurement systems, and logic-driven buying platforms are silently revolutionising commerce. This trillion-dollar transformation is happening now, not in some distant future.

Brought to you by Penguin. How a force that’s hard to name, but which we all feel, is reshaping what it means to be human In Against the Machine, “furiously gifted” (The Washington Post) novelist, poet, and essayist Paul Kingsnorth presents a wholly original—and terrifying—account of...

Read by the author, Madhumita Murgia, this audio edition includes a fascinating exclusive author interview, led by the global AI lead at publisher Pan Macmillan, Sara Lloyd. SHORTLISTED FOR THE WOMEN'S PRIZE FOR NON-FICTION 2024 What does it mean to be human in a world that is rapidly changing...

In 2004, Android was two people who wanted to build camera software, but couldn't get investors interested. Today, Android is a large team at Google, delivering an operating system (including camera software) to over 3 billion devices worldwide. This is the inside story, told by the people who made it happen. Androids: The Team That Built the Android Operating System is a firsthand chronological account of how the startup began, how the team came together, and how they all built an operating system from the kernel level to its applications, and everything in between.  

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Messy code is a nuisance. "Tidying" code, to make it more readable, requires breaking it up into manageable sections. In this practical guide, author Kent Beck, creator of Extreme Programming and pioneer of software patterns, suggests when and where you might apply tidyings to improve your code while keeping the overall structure of the system in mind. Instead of trying to master tidying all at once, this book lets you try out a few examples that make sense for your problem. If you have a big function containing many lines of code, you'll learn how to logically divide it into smaller chunks.

Brought to you by Penguin. At Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death.' Most companies today are set up for Day...

In Coaching Agile Teams, Lyssa Adkins gives agile coaches the insights they need to adopt this new mind-set and to guide teams to extraordinary performance in a re-energized work environment. You’ll gain a deep view into the role of the agile coach, discover what works and what doesn’t, and learn how to adapt powerful skills from many allied disciplines, including the fields of professional coaching and mentoring.