Showing titles in Small Business & Entrepreneurship

What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization - in populations, agriculture, energy, and economics - that have transformed the way we live. 

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.  

Brought to you by Penguin. Ever had a good idea but didn’t know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to start ambitious projects. Every big project – whether it’s technology, sneakers or a neighbourhood café – requires a big investment to...

An epic true story of ambition, greed and hubris that nearly brought down the British government. 'The British version of Bad Blood . . . [but] better' – The Sunday Times 'Terrific' – The Observer, Book of the Week In March 2021, an obscure financial technology company called Greensill...

A step-by-step guide to create more balance, gain financial freedom, and create a life and business you love. If your heart is telling you that it's time to leave that 9-to-5 behind, or you feel alive every time you work on your side hustle, or you're fed up building someone else's dreams...

In this paradigm-shifting book, former Unilever CEO Paul Polman and sustainable business guru Andrew Winston provide a model to help leaders build companies that contribute more to the world than they use or take - that is, net positive companies. Net Positive outlines the principles and practices for surviving and thriving based on the experience of one world-leading company, Unilever, and other groundbreaking global organizations. 

What does your name attract? How much fortune, fame, and career advancement have you achieved? No matter how well you may have done in the past, until you develop your own unique personal brand, you will only be skimming the surface of the true potential that lies within you.Welcome to a brand-crazed planet.

Brought to you by Penguin. Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value...

A business fable for driven entrepreneurs ready to escape the daily chaos. The Scalable Business Framework™ is a gripping, realistic fable that follows the journey of FastTrack CEO Tim Hodges as he struggles to escape the hidden traps of fast growth.

If there were a single great “secret” to being an elite sales professional, surely one of the millions of attendees of BrianTracy’s sales seminars would have spilled the beans by now. There isn’t a secret. But there is a set of consistently successful selling techniques that most companies don’t teach their salespeople, and which most entrepreneurs and independent sales pros think they don’t have time to learn.

NEW YORK TIMES BESTSELLER From Pulitzer Prize-winning author Edmund Morris comes a revelatory new biography of Thomas Alva Edison, the most prolific genius in American history. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Time Publishers Weekly Kirkus Reviews Although Thomas Alva...

Large-scale organizational transformations usually don't work. What originally starts as a way of improving an organization becomes an all-consuming distraction, a value-destroying set of activities that, even as it becomes clear they will fail, must be completed at any cost. But there is a better way: becoming an Octopus Organization.

You Too Can Be an Intelligent Investor (Hindi Edition) by Mahesh Chandra Kaushik provides a comprehensive guide to investing in the stock market, real estate, mutual funds, commodities, and currency. It offers practical tips to become a smart investor and achieve financial success.

Behind every successful ecommerce brand is something most people never see: systems.Volume V of the Ecommerce Brand Guide to the Galaxy dives into the operational backbone that allows brands to grow without chaos. Once the traffic is flowing and customers are buying, the real challenge...

You can build the perfect store, craft the perfect offer, and write the perfect emails……but none of it matters if no one shows up.Traffic is not magic. It’s navigation.In Volume IV of the Ecommerce Brand Guide to the Galaxy, you’ll learn how to route attention, engineer demand, and...

Most ecommerce brands don’t fail because of bad products.They fail because the math doesn’t work — and the brand doesn’t mean anything.The eCommerce Brand Guide to the Galaxy (Volume I) is a practical, founder-focused guide to building a profitable ecommerce brand that lasts. Not by...

You don’t get a second chance at a first impression — especially in ecommerce.Most brands don’t fail because of bad products. They fail because customers never trust them enough to buy.Volume II: First Imressions Matter breaks down the exact moments when visitors decide whether to trust...

Most ecommerce brands are addicted to paid traffic — and starving everywhere else.When ads get expensive, growth stops. When algorithms change, revenue disappears. The brands that survive don’t rely on rented attention — they build their own universe.Volume III: Building Your Universe...

The Art of Risk Anticipation offers a practical approach to identifying uncertainty, making informed decisions, and preparing for challenges before they escalate.Through clear explanations and realistic examples, Robert Shibchor explores how to recognize early warning signals, uncover hidden...

Mastering the World of Micro and Small Cap Investing is more than just a book; it's a guide made to train traders of all levels. Whether it is a beginner looking to expand their portfolio or an experienced investor seeking new strategies, Mr. Fernane’s book provides invaluable insights...