Showing results by publisher "Upfront Books" in Small Business & Entrepreneurship
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Design for How People Think
- Using Brain Science to Build Better Products
- Written by: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
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Overall9
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Performance8
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Story7
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Release Date: 18-05-21
- Language: English
- Business Development · Marketing
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₹1,172.00 or free with 30-day trial
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Founders at Work
- Stories of Startups' Early Days
- Written by: Jessica Livingston
- Narrated by: Chelsea Kwoka, full cast
- Length: 21 hrs and 46 mins
- Unabridged
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Overall10
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Performance6
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Story6
Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.
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Insightful
- By Kamaltiwari28 on 09-12-21
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Founders at Work
- Stories of Startups' Early Days
- Narrated by: Chelsea Kwoka, full cast
- Length: 21 hrs and 46 mins
- Release Date: 21-04-21
- Language: English
- Entrepreneurship · Management
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₹1,675.00 or free with 30-day trial
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Lean UX: Designing Great Products with Agile Teams (Second Edition)
- Written by: Jeff Gothelf, Josh Seiden
- Narrated by: Douglas Martin
- Length: 4 hrs and 56 mins
- Unabridged
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Overall4
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Performance4
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Story4
Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award-winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.
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Lean UX: Designing Great Products with Agile Teams (Second Edition)
- Narrated by: Douglas Martin
- Length: 4 hrs and 56 mins
- Release Date: 16-02-21
- Language: English
- Business Development · Engineering · Programming
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₹1,340.00 or free with 30-day trial
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Lean UX
- Designing Great Products with Agile Teams
- Written by: Jeff Gothelf, Josh Seiden
- Narrated by: Douglas Martin
- Length: 6 hrs and 11 mins
- Unabridged
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Overall4
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Performance3
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Story3
Lean UX is synonymous with modern product design and development. In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. You'll learn tactics for integrating user experience design, product discovery, agile methods, and product management. And you'll discover how to drive your design in short, iterative cycles to assess what works best for businesses and users. Lean UX guides you through this change - for the better.
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A refreshing Dive into User-Centric Design
- By Kindle Customer on 26-12-23
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Lean UX
- Designing Great Products with Agile Teams
- Narrated by: Douglas Martin
- Length: 6 hrs and 11 mins
- Release Date: 25-02-22
- Language: English
- Business Development · Engineering · Programming
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₹469.00 or free with 30-day trial
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Lean Customer Development
- Building Products Your Customers Will Buy
- Written by: Cindy Alvarez
- Narrated by: Chelsea Kwoka
- Length: 7 hrs and 23 mins
- Unabridged
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Overall2
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Performance1
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Story1
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them
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Lean Customer Development
- Building Products Your Customers Will Buy
- Narrated by: Chelsea Kwoka
- Length: 7 hrs and 23 mins
- Release Date: 05-02-21
- Language: English
- Business Development · Customer Service
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₹1,340.00 or free with 30-day trial
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How to Price Effectively
- A Guide for Managers and Entrepreneurs
- Written by: Utpal Dholakia
- Narrated by: Matthew Humphrys
- Length: 6 hrs and 27 mins
- Unabridged
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Overall0
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Performance0
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Story0
Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology.
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How to Price Effectively
- A Guide for Managers and Entrepreneurs
- Narrated by: Matthew Humphrys
- Length: 6 hrs and 27 mins
- Release Date: 26-01-21
- Language: English
- Entrepreneurship · Marketing
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₹1,172.00 or free with 30-day trial
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Confessions of a Real Estate Entrepreneur
- Written by: James A. Randel
- Narrated by: Douglas Martin
- Length: 9 hrs and 23 mins
- Unabridged
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Overall1
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Performance1
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Story1
Confessions of a Real Estate Entrepreneur is for the individual who is ready to get serious about investing. Not a rah-rah or get-rich-quick book, this book is for someone who is prepared to think about what he or she wants to accomplish. James Randel provides the how and why.
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Confessions of a Real Estate Entrepreneur
- Narrated by: Douglas Martin
- Length: 9 hrs and 23 mins
- Release Date: 05-02-21
- Language: English
- Entrepreneurship · Real Estate
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₹1,340.00 or free with 30-day trial
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