Showing titles in International

The greatest challenge of any start-up and growth company is the transition from an early stage start up to a robust organization complete with a driving culture, contemporary leadership, organizational infrastructure and twenty-first-century operating methodologies. Ralf Specht provides inspiration, wisdom, and learnings gleaned from his role and experience in creating and scaling Spark 44, a Jaguar Land Rover joint venture from concept to an award-winning global marketing communications company with well over a thousand employees in eighteen countries in a few short years.

Warum wir über Geld reden müssen. Kaum ein Thema wird hierzulande so emotional diskutiert wie die Frage um Geld und Schulden. Die Deutschen sind Sparweltmeister, viele haben Angst vor Inflation und Verschuldung. In einer fundierten Analyse deckt Marcel Fratzscher auf, warum wir uns oft täuschen, wenn es ums Geld geht. Er räumt auf mit lang tradierten Mythen, die unseren Umgang mit Geld, häufig unbewusst, prägen. Höchste Zeit, denn unser irrationales Verhältnis zum Geld spaltet die Gesellschaft - wirtschaftlich und sozial. Und es führt zu einer rasant wachsenden Ungleichheit. Bessere Vorsorge.

Free-market economists often have noted that there are winners and losers in a competitive capitalist world. The question of how to deal with the difficult real-life consequences faced by the losers, however, has largely been ignored. Populist politicians have tried repeatedly to address the issue by creating walls - of both the physical and economic kinds - to insulate communities and keep competition at bay. Economist Glenn Hubbard argues that because they delay needed adaptations to the ever-changing world, walls are essentially backward-looking and ultimately destined to fail.

Digitalisierung, (De-)Globalisierung - unsere Welt befindet sich in einem Zustand der totalen Beschleunigung. Doch was bedeutet das für den Einzelnen? Welche Jobs werden in Zukunft relevant, welche Fähigkeiten gefragt sein und wie sollte man sich positionieren? Das Future Proof Mindset bietet erstmals Hilfe für eine erfolgreiche Navigation in einer unsicheren Welt, mit Strategien, um sich "future proof", also zukunftssicher zu machen.

This book provides a fascinating insider's look at how China is changing rapidly today, how these changes pose grave risks to the rest of the world, and how the US and its allies can best address these challenges. Trade wars and US presidents may come and go, but the fundamental dynamics of the US-China relationship will remain in place for years to come.

Talks based on his book Life Inc.: How Corporatism Conquered the World and How We Can Take It Back - a book that challenges us to think completely differently about how we see the economics, the world of business, and money itself.

Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad. It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth.

このオーディオブックでは、広告費ゼロで濃い見込み客を集客するFacebookのマーケティング戦略について解説します。

China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.

The End of Copycat China helps business executives and investors understand how China's economy is shifting from one based on heavy investment to one based on services and consumption by providing insight that helps shape effective strategy.

In this fully updated fourth edition, Pinder and Usherwood cover the migrant crisis and the UK's decision to leave the Union, set in the context of a body that is now involved in most areas of public policy. Discussing how the EU continues to draw in new members, they conclude by considering the future of the Union and the choices and challenges that may lie ahead.

By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the 10 most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. In May 2013, just two months after taking charge, Premier Li Keqiang left for India on his first official trip outside China, a clear signal of China's foreign policy priorities.

Clubhouse è il social network del momento, basato sulla voce. Migliaia di persone con le quali poter creare relazioni professionali e far crescere un proprio network. Ma come fare? Come riuscire a sfruttarlo per crearsi una personal reputation e generare business? In questo audiolibro l'autore ti spiega come inserire Clubhouse nelle tue strategie di marketing e di comunicazione per fare branding.

L'Organizzazione mondiale del commercio sanziona l'UE perché nell'importazione di banane favorisce ex-colonie europee a danno di multinazionali americane, l'UNESCO chiede all'Italia di ridurre il traffico delle navi da crociera a Venezia, l'ISO adotta standard internazionali su ogni cosa, dal cacao al "cloud computing". Esistono ormai uno "spazio giuridico" e una "comunità di poteri" globali, con oltre 2.000 regimi regolatori: ma chi decide davvero nel mondo e in che modo? L'audiolibro ricostruisce i processi decisionali di Stati e organizzazioni internazionali.

Ogni comunità ha bisogno di giustificare le proprie disuguaglianze: l'uomo deve trovare le ragioni di queste disparità per non rischiare di vedere crollare l'intero edificio politico e sociale. In questa chiave, anche molte ideologie del passato non appaiono più così irragionevoli, se paragonate al nostro presente. Conoscere la molteplicità delle traiettorie e delle biforcazioni della storia può infatti aiutarci a interrogare le fondamenta delle nostre istituzioni e a intuire le loro trasformazioni.

When China joined the World Trade Organization in 2001, most experts expected the WTO rules and procedures would liberalize China and make it "a responsible stakeholder in the liberal world order". But the experts made the wrong bet. China today is liberalizing neither economically nor politically but, if anything, becoming more authoritarian and mercantilist. In this book, renowned globalization and Asia expert Clyde Prestowitz describes the key challenges posed by China and the strategies America and the Free World must adopt to meet them.

La diversidad, si se gestiona de forma adecuada, contribuye a que las organizaciones se nutran de las diferencias individuales para que actúen de forma conjunta en proyectos comunes. Hay que integrar las diferencias para crear verdaderos grupos de aspiración en sociedades que funcionan ya de forma colaborativa.

Money is changing and this may mean a new world order. David Birch sets out the economic and technological imperatives concerning digital money, discussing the potential impact of it and the tensions involved - between public and private and between East and West - to contribute to the high-level debate that we must have to begin to shape the International Monetary and Financial System of the near future.

An exposé on how the rise of China will affect the American way of life, The End of Cheap China is a fun, riveting, must-listen audiobook not only for people doing business in China but for anyone interested in understanding the forces that are changing the world.

The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Capitalism at Risk draws on discussions with business leaders around the world to identify 12 potential disruptors of the global market system. Presenting examples of companies already making a difference, the authors explain how business must serve both as innovator and activist - developing corporate strategies that effect change at the community, national, and international levels.