Showing titles in International

The greatest challenge of any start-up and growth company is the transition from an early stage start up to a robust organization complete with a driving culture, contemporary leadership, organizational infrastructure and twenty-first-century operating methodologies. Ralf Specht provides inspiration, wisdom, and learnings gleaned from his role and experience in creating and scaling Spark 44, a Jaguar Land Rover joint venture from concept to an award-winning global marketing communications company with well over a thousand employees in eighteen countries in a few short years.

Warum wir über Geld reden müssen. Kaum ein Thema wird hierzulande so emotional diskutiert wie die Frage um Geld und Schulden. Die Deutschen sind Sparweltmeister, viele haben Angst vor Inflation und Verschuldung. In einer fundierten Analyse deckt Marcel Fratzscher auf, warum wir uns oft täuschen, wenn es ums Geld geht. Er räumt auf mit lang tradierten Mythen, die unseren Umgang mit Geld, häufig unbewusst, prägen. Höchste Zeit, denn unser irrationales Verhältnis zum Geld spaltet die Gesellschaft - wirtschaftlich und sozial. Und es führt zu einer rasant wachsenden Ungleichheit. Bessere Vorsorge.

Free-market economists often have noted that there are winners and losers in a competitive capitalist world. The question of how to deal with the difficult real-life consequences faced by the losers, however, has largely been ignored. Populist politicians have tried repeatedly to address the issue by creating walls - of both the physical and economic kinds - to insulate communities and keep competition at bay. Economist Glenn Hubbard argues that because they delay needed adaptations to the ever-changing world, walls are essentially backward-looking and ultimately destined to fail. 

A sweeping case that, in a world of trade disputes, higher tariffs, and broader geopolitical uncertainty, a new age of economic localization will put an end to the last half century of globalization—by one of the preeminent economic journalists writing today “This invaluable book is as bold...

Even on the most smog-bound of days, the rocky outcrop on which the Acropolis stands is visible above the sprawling roofscape of the Greek capital. Athens presents one of the most recognizable and symbolically freighted panoramas of any of the world's cities: the pillars and pediments of the Parthenon – the temple dedicated to Athena, goddess of wisdom, that crowns the Acropolis – dominate a city whose name is synonymous for many with civilization itself.

China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.

 The End of Copycat China helps business executives and investors understand how China's economy is shifting from one based on heavy investment to one based on services and consumption by providing insight that helps shape effective strategy.  

By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the 10 most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. In May 2013, just two months after taking charge, Premier Li Keqiang left for India on his first official trip outside China, a clear signal of China's foreign policy priorities.  

Wie konnte es trotz aller frühzeitigen Warnungen zur Covid-19-Pandemie kommen? Und was sollten wir tun, um künftig noch Schlimmeres zu verhindern? Für den richtigen Umgang mit der Welt nach der Krise müssen wir zum einen verstehen, was an welchen Stellen falsch gelaufen ist. Zum anderen müssen wir uns neu orientieren und die großen Themen der Post-Corona-Welt identifizieren. Georg Vielmetters umfassende Analyse relevanter Trends und Megatrends hilft Entscheiderinnen und Entscheidern in Politik, Wirtschaft und Gesellschaft dabei, die Weichen richtig zu stellen. Ein Leitfaden für diejenigen, die unsere Zukunft aktiv gestalten: erhellend und oft überraschend.

Talks based on his book Life Inc.: How Corporatism Conquered the World and How We Can Take It Back - a book that challenges us to think completely differently about how we see the economics, the world of business, and money itself.

Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad. It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth.

One of history's top-selling investment guides - 800,000 copies sold! - is now updated for a new generation of investors. 

このオーディオブックでは、広告費ゼロで濃い見込み客を集客するFacebookのマーケティング戦略について解説します。

Clubhouse è il social network del momento, basato sulla voce. Migliaia di persone con le quali poter creare relazioni professionali e far crescere un proprio network. Ma come fare? Come riuscire a sfruttarlo per crearsi una personal reputation e generare business? In questo audiolibro l'autore ti spiega come inserire Clubhouse nelle tue strategie di marketing e di comunicazione per fare branding.

L'Organizzazione mondiale del commercio sanziona l'UE perché nell'importazione di banane favorisce ex-colonie europee a danno di multinazionali americane, l'UNESCO chiede all'Italia di ridurre il traffico delle navi da crociera a Venezia, l'ISO adotta standard internazionali su ogni cosa, dal cacao al "cloud computing". Esistono ormai uno "spazio giuridico" e una "comunità di poteri" globali, con oltre 2.000 regimi regolatori: ma chi decide davvero nel mondo e in che modo? L'audiolibro ricostruisce i processi decisionali di Stati e organizzazioni internazionali.

Ogni comunità ha bisogno di giustificare le proprie disuguaglianze: l'uomo deve trovare le ragioni di queste disparità per non rischiare di vedere crollare l'intero edificio politico e sociale. In questa chiave, anche molte ideologie del passato non appaiono più così irragionevoli, se paragonate al nostro presente. Conoscere la molteplicità delle traiettorie e delle biforcazioni della storia può infatti aiutarci a interrogare le fondamenta delle nostre istituzioni e a intuire le loro trasformazioni.

When China joined the World Trade Organization in 2001, most experts expected the WTO rules and procedures would liberalize China and make it "a responsible stakeholder in the liberal world order". But the experts made the wrong bet. China today is liberalizing neither economically nor politically but, if anything, becoming more authoritarian and mercantilist. In this book, renowned globalization and Asia expert Clyde Prestowitz describes the key challenges posed by China and the strategies America and the Free World must adopt to meet them. 

With humility and willingness to apply nature’s experience to our human-constructed world, DeFries demonstrates, we can withstand uncertain and perilous times. Exploring the lessons that life on Earth can teach us about coping with complexity, What Would Nature Do? offers timely options for civilization to reorganize for a safe and prosperous future.

La diversidad, si se gestiona de forma adecuada, contribuye a que las organizaciones se nutran de las diferencias individuales para que actúen de forma conjunta en proyectos comunes. Hay que integrar las diferencias para crear verdaderos grupos de aspiración en sociedades que funcionan ya de forma colaborativa.

A deeply revealing memoir of big wins and hard lessons from a seasoned executive caught smack in the middle of the trillion-dollar soft power struggle pitting China against Hollywood, the NBA, and American business. "Paced like a thriller, . . . Chris Fenton's bracingly candid business memoir...